year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled
down due to the pandemic and to avoid large crowds. The height of the idol for
public pandals was not to exceed four feet and physical distancing would be
compulsory. Despite all the restrictions, Jeep India and Leo Burnett decided to
pay a tribute to Lord Ganesha in a unique way, keeping the spirit of the
idea was to create a larger-than-life, ode to the ultimate remover of obstacles
using Jeep Compass SUVs. To make this a one-of-a-kind initiative, 29,970 sq.
ft. of space, 48+ hours, 8 professional drivers were required. This would
result in a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass
Pansare – Head of Marketing and PR, FCA India said, “Lord Ganesha symbolises
the beginning of auspicious times, transcends class, age and social status.
Ganesh Chaturthi is amongst the most loved and fervently celebrated festivals
in India that brings people together, spreads positivity and imparts strength.
We, at Jeep India, couldn’t bring ourselves to let this festival go without a
celebration. We decided to do something adventurous but it had to be authentic;
something that would touch peoples’ hearts, induce positive vibes and bring
cheer. Making a 162-feet tall, 185-feet wide Lord Ganesh from 122 Jeep Compass
SUVs was Jeep’s way to say that we can decimate every challenge if we channel
our passion in the right direction. I was delighted to see our effort going
viral on social media in no time!”
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