Jeep Compass SUVs form a sacrosanct chain for Lord Ganesha

This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals was not to exceed four feet and physical distancing would be compulsory. Despite all the restrictions, Jeep India and Leo Burnett decided to pay a tribute to Lord Ganesha in a unique way, keeping the spirit of the festival alive.

The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs. To make this a one-of-a-kind initiative, 29,970 sq. ft. of space, 48+ hours, 8 professional drivers were required. This would result in a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs!

Rahul Pansare – Head of Marketing and PR, FCA India said, “Lord Ganesha symbolises the beginning of auspicious times, transcends class, age and social status. Ganesh Chaturthi is amongst the most loved and fervently celebrated festivals in India that brings people together, spreads positivity and imparts strength. We, at Jeep India, couldn’t bring ourselves to let this festival go without a celebration. We decided to do something adventurous but it had to be authentic; something that would touch peoples’ hearts, induce positive vibes and bring cheer. Making a 162-feet tall, 185-feet wide Lord Ganesh from 122 Jeep Compass SUVs was Jeep’s way to say that we can decimate every challenge if we channel our passion in the right direction. I was delighted to see our effort going viral on social media in no time!”