For more than 117 years, Harley-Davidson has brought people together to experience adventure and freedom for the soul. Harley-Davidson has now announced a new element of the company’s United We Will Ride campaign that celebrates its mission in collaboration with actor and Harley-Davidson enthusiast Jason Momoa.
Momoa has produced and directed a new video series that follows six Harley-Davidson riders as they navigate through the dark days of the pandemic using the power of riding to engage with their families, their communities, and themselves. The lead video will be followed by six additional features that showcase how different riders experience freedom for the soul through their Harley-Davidson motorcycles.
"More than building machines, Harley-Davidson stands for the timeless pursuit of adventure,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson, adding that, “That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa are showcasing how this pursuit is strengthened through tough times. H-D riders and their experiences serve as inspiration for the power of two wheels from vintage custom motorcycles, to the electric Harley-Davidson LiveWire motorcycle.”
“Motorcycles have brought me places that have changed my life and around people that have molded who I am.” said Jason Momoa. “With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!” he added.
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