more than 117 years, Harley-Davidson has brought people together to experience
adventure and freedom for the soul. Harley-Davidson has now announced a new
element of the company’s United We Will Ride campaign that celebrates its
mission in collaboration with actor and Harley-Davidson enthusiast Jason Momoa.
has produced and directed a new video series that follows six Harley-Davidson
riders as they navigate through the dark days of the pandemic using the power
of riding to engage with their families, their communities, and themselves. The
lead video will be followed by six additional features that showcase how
different riders experience freedom for the soul through their Harley-Davidson
"More than building machines,
Harley-Davidson stands for the timeless pursuit of adventure,” said Jochen
Zeitz, Chairman, President and CEO, Harley-Davidson, adding that, “That is our
mission. And with this brand campaign, Harley-Davidson and Jason Momoa are
showcasing how this pursuit is strengthened through tough times. H-D riders and
their experiences serve as inspiration for the power of two wheels from vintage
custom motorcycles, to the electric Harley-Davidson LiveWire motorcycle.”
have brought me places that have changed my life and around people that have
molded who I am.” said Jason Momoa. “With my latest production for
Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit
of the motorcycling community during this unprecedented time to encourage
riders and aspiring riders to ride. Let’s Ride!” he added.
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