as Stryder, a 100% subsidiary of Tata International Limited, revealed its new
brand logo, the company launched the NX-30 HD, a very
first of its kind bike with hydraulic disc brakes.
the new image is part of an extensive branding overhaul and in sync with the
mission to give a superior and state of the art product experience to its
consumer. Currently known as Tata Stryder, the brand will henceforth be called
“Stryder” which will be a consumer-centric and a progressive bicycle brand.
NX30 –HD bicycle comes with hydraulic-disc brakes which are a first in class
feature and no other brand has it in the offered price range. It also comes
with features like steel telescopic thread-less suspension fork, cotter-less
chain wheel set with steel crank, 17? steel frame with water decals, a double
wall alloy wheel set-rim and 29 ?x 2.35? tyres which makes it perfect mountain
bike, said Rahul Gupta, Business Head, Stryder.
also said, “Stryder has recently completed its first decade in domestic and is
known for providing product quality at affordable prices. In coming time, we
are going to introduce more exciting ranges with new innovative & unique
design under this marquee, Stryder. New projects are in pipeline and will get
rolled out soon as market situation post COVID19 improves. We are confident
enough that our new offerings will surely win the consumer's heart and make
Stryder as their first choice.”
entered in manufacturing and retail of bicycles in 2009 and is currently
available at more than 4000 retail outlets across India with more than 3
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