Stryder gets a new logo and launches a new bicycle model

Even as Stryder, a 100% subsidiary of Tata International Limited, revealed its new brand logo, the company launched the NX-30 HD, a very first of its kind bike with hydraulic disc brakes.

Meanwhile, the new image is part of an extensive branding overhaul and in sync with the mission to give a superior and state of the art product experience to its consumer. Currently known as Tata Stryder, the brand will henceforth be called “Stryder” which will be a consumer-centric and a progressive bicycle brand.

The NX30 –HD bicycle comes with hydraulic-disc brakes which are a first in class feature and no other brand has it in the offered price range. It also comes with features like steel telescopic thread-less suspension fork, cotter-less chain wheel set with steel crank, 17? steel frame with water decals, a double wall alloy wheel set-rim and 29 ?x 2.35? tyres which makes it perfect mountain bike, said Rahul Gupta, Business Head, Stryder.

Gupta also said, “Stryder has recently completed its first decade in domestic and is known for providing product quality at affordable prices. In coming time, we are going to introduce more exciting ranges with new innovative & unique design under this marquee, Stryder. New projects are in pipeline and will get rolled out soon as market situation post COVID19 improves. We are confident enough that our new offerings will surely win the consumer's heart and make Stryder as their first choice.”

Stryder entered in manufacturing and retail of bicycles in 2009 and is currently available at more than 4000 retail outlets across India with more than 3 million riders.