Hero Cycles has collaborated with Japan's Yamaha Motor
Co., Ltd to launch Lectro EHX20 - the first centre motor e-cycle for the Indian
market. The e-cycle powered by Yamaha is an addition to Hero Cycles' popular
e-cycle range - Lectro.
Lectro EHX20 is centre motor powered Pedal Assist Cycle
which runs on a combination of manual pedaling with battery assist. The centre
motor is positioned directly between the pedals that improves the performance
of the cycle making it suitable for extreme adventure sport. It can run up to
60-70 kms on a charge time of 3.5 hours.
Lectro EHX20 is the first product of the three-way
strategic alliance between Hero Cycles Ltd, Yamaha Motor Co., Ltd. and Mitsui
& Co. Ltd. The partnership is aimed at creating technologically superior
high performance products through collaboration between Hero Cycles' and Yamaha
Motor's electric drive units, with go-to-market sales, distribution &
marketing support by Mitsui & Co. Ltd. The motor is imported from Yamaha's
electric drive unit and the cycle is manufactured at Hero Cycles' Ghaziabad
"We are proud to unveil Lectro EHX20 powered by Yamaha, the first collaborative product between Hero Cycles and Yamaha Motor. It is the first branded e-cycle which is driven by a centre motor and resultantly delivers a high performance experience suitable for extreme adventure sports. With promising days ahead for the e-cycle market, we hope to deliver more such path-breaking products for different sections of the Indian audience in the future," said Pankaj M Munjal Chairman and Managing Director, HMC, a Hero Motors Company.
'Lectro EHX20 powered by Yamaha is a first of its kind product to be introduced in India. The electric vehicle segment / e-cycle in India has received a major push from the government in recent times and the market seems poised for unprecedented growth. It is imperative therefore that manufacturers offer a wide range of products in the e-cycle segment suitable for the needs of different sections of the audience. Centre motor system has big advantage for designing sports e-cycle, ideally bringing the centre of gravity to the middle low point of the frame. The main feature of Yamaha Centre Motor System is the "Zero-Cadence" concept, which enables rider to feel strong assist from the very beginning of pedaling. And this concept is based on Yamaha's "Be one with the machine" philosophy which means ultimate harmonisation of human and bicycle. We are very happy to work in collaboration with Hero Cycles to contribute towards revolutionising the e-cycle segment in Indian market, taking advantage of Yamaha's experience and know-how of the Centre Motor drive unit," said Hiroyuki Ota, Executive Officer, Yamaha Motor Co Ltd.
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