Land Rover (part of Tata Motors owned JLR of the UK) has supported the Born Free Foundation’s work in India by handing over a brand new Land Rover Freelander to the Satpuda Foundation. The foundation is one of Born Free’s partner organizations in Central India, The Freelander will be used to carry out critical conservation work in the country’s central tiger reserves.The Land Rover Freelander vehicle features the distinctive Born Free white paw prints. The vehicle will be a vital asset in the field and a very visible ambassador for conservation work in the Satpuda Landscape Tiger Program area. The area is the largest viable block of tiger habitat in the country.All over the world's tigers have become a highly endangered species due to poaching and loss of their natural habitat. There are now only around 3,500 world-wide and these creatures are fighting for their very survival.Mark Cameron, Brand Experience Director at Jaguar Land Rover, said that Land Rover’s on-going partnership with the Born Free Foundation has already helped support Foundation projects in the UK, Kenya, Ethiopia, South Africa and Sri Lanka. With this edition of the Land Rover Freelander to the Satpuda Landscape Tiger Program, he believed that his company would now make a real contribution to the conservation of the endangered Tiger in India.He further added that the vehicle’s all-terrain capability will enable conservation workers to reach areas which would otherwise be inaccessible and ultimately protect the tigers throughout the Satpuda Landscape.Will Travers OBE, President of the foundation noted that in one form or another Land Rover has been part of Born Free’s DNA for nearly seven decades. In fact, George and Joy Adamson had used a Land Rover to help return Elsa the lioness to freedom, a story that inspired Born Free the book, and the film.“Today the link is even stronger with Born Free-branded Land Rovers already deployed in wildlife hotspots in South Africa, Kenya, Sri Lanka and Ethiopia. Now India will benefit from this strategic alliance,” he said.Professor Claudio Sillero, Head of Conservation, Born Free Foundation also praised the ability of the Land Rover for its ability to negotiate rugged terrains of the Satpuda forests.”Source: Jaguar Land Rover.
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