the first time perhaps, a fashion show was held on a boat in Kerala’s scenic
backwaters in Allapuzha. The houseboat belonging to Lakeland Cruise was decked
up to accommodate the models. The fashion show was conducted by Fashionflamez,
a Bengaluru based company in Karnataka.
took quite an effort for Lakeland Cruise team to build a ramp on the large houseboat,
one which could also accommodate around 100 guests. The effort paid off as the
event was a great success, according to Biju Kosy of Lakeland Cruise. Koshy
noted that the fashion show on the boat began from Pallathuruthy and the boat
sailed through the scenic backwaters of Allapuzha.
elated was Jincy Mathew, CEO of Fashionflamez who said that the show was a
great success. Fashionflamez was born in 2019 in Bengaluru with a vision to
break stereotype fashion shows. “After a successful debut in Bengaluru Leela
palace, our second event was planned as a concept show for the 1st time in
India on water,” she said. She intends to do many more unique concepts with
partnered with Lakeland cruise in Allapuzha to execute this unique show. The
show saw five designers and 40 models setting the ramp on fire with exclusive
designs. The brand ambassador for the show was Ayanna Mathew who is a child
model and artist by profession.
collections included that of Vikas from Kerala who showcased his brand VFashion
which is focused completely on handlooms. He has a model management company
where he trains his models for fashion shows. Showstoppers at the show included
Nihal Pillai and Ranjit Nair.
from Benguluru showcased her brand RTT as a Hawwain theme which was extremely
colourful and looked ravishing on the boat which complimented the theme. Here
the showstopper was Basil Joy (Super model). De France, a popular brand well
known in Kerala for casual shirts, also showcased their products and the showstopper
here was David John, a popular model and actor.
Rajeev from Kerala showcased her brand Alamkritha which is extremely well known
for hand work and traditional attire. Showstopper for her was actress Aadhya
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