British actor Benedict Cumberbatch is brand ambassador for MG India

By: Motown India Bureau

Mar 20 2019

MG (Morris Garages) India, a company with pure British genes and now part of the mammoth automotive giant of China, SAIC has announced its association with British actor Benedict Cumberbatch as its brand ambassador. The acclaimed actor – known for his stellar roles in various popular TV shows and movies will be the face of MG India.

MG India has already announced that the company will soon be launching MG Hector, an SUV, in the Indian market. This will be followed by an electric passenger car within a year. Benedict Cumberbatch commented on the association with MG brand, “I have grown up seeing and reading about MGB’s and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.”

Rajeev Chaba, Managing Director and CEO, MG India, said, “As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation. His social and philanthropic work, as well as his support for inclusivity beyond gender is also in sync with our core brand ideology of nurturing diversity. We are glad to have Benedict Cumberbatch as our brand ambassador to represent MG.”

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