(Morris Garages) India, a company with pure British genes and now part of the
mammoth automotive giant of China, SAIC has announced its association with
British actor Benedict Cumberbatch as its brand ambassador. The acclaimed actor
– known for his stellar roles in various popular TV shows and movies will be
the face of MG India.
India has already announced that the company will soon be launching MG Hector,
an SUV, in the Indian market. This will be followed by an electric passenger
car within a year. Benedict Cumberbatch commented on the association with MG
brand, “I have grown up seeing and reading about MGB’s and MG Midgets,
recognising MG as a classic and iconic brand. I am delighted to be part of the
launch of the new MG in India with the MG Hector, which may well be a classic
of the future.”
Chaba, Managing Director and CEO, MG India, said, “As one of the most
recognised and beloved cultural icons from the UK, Benedict has a lot in common
with Morris Garages. He has, throughout his career, experimented with various
types of roles across stage productions, TV shows and movies to push the bar
ever higher, something which resonates with MG’s commitment to technological
innovation. His social and philanthropic work, as well as his support for
inclusivity beyond gender is also in sync with our core brand ideology of
nurturing diversity. We are glad to have Benedict Cumberbatch as our brand
ambassador to represent MG.”
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