Bicycle has launched two new performance road-bikes - Émonda ALR 4 & ALR 5
targeting pro-cyclists and enthusiasts in India. The all new Émonda ALR with
its exceptional ride characteristics at a great value with carbon frame-like
looks is undoubtedly the ideal road bike for races, club rides and more. A lot
of this is down to Trek’s “Invisible Weld Technology” which increases the
surface area of the frame, adding to strength and reducing weight.
new Émonda ALR models in India starts at a price point of Rs 1.06 lakh. The ALR
model’s frame weight comes in at a competitive 1.12 kg and it uses the Trek’s
patented 300 Series Alpha Aluminum. Trek Émonda bikes come with ‘H2’ fit – the
optimal fit to put most riders in the right position for power and
ALR 4 is a lightweight aluminium road bike. Shaped tubes, Invisible Weld
Technology and a lightweight frame that's perfect for new riders and racers
alike gives Émonda ALR the looks and handling of carbon at the price of
aluminium. MRP – Rs 106,199
ALR 5 is fast, light, responsive and balanced – everything a quality aluminium
road bike should be. But it also has the sleek looks of a far more expensive
carbon bike. Upgrades on parts that make a big difference in performance, like
the dependable Shimano 105 drivetrain, make it a smart choice for racing, club
rides and more. MRP – Rs 124,299
Banka, Country Manager, Trek Bicycle India said, “Émonda ALR is great-looking
bike at a great price. It shares the geometry of our highest-end carbon Émonda
racing bikes, and it gives cyclists a ride quality that stands up in every way
to far more expensive carbon bikes. We have witnessed an uptake of quality
bikes in the India market. Going forward we will bring newer models to
supplement the increasing demand.”
total cycling market size in India is 16.3 million cycles per year. Trek caters
to the super-premium segment which is currently approx. 30,000 units annually
and has shown a CAGR of 20% over the past 5 years.
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