Both are iconic, the new Hyundai Santro which has been
around for 20 years and Bollywood badshah Shah Rukh Khan who incidentally has
been around on this beautiful Mother Earth for the last 52 years. It was 20
years ago that a much younger Khan, Bollywood’s heartthrob had endorsed the
Santro from Hyundai Motor India. Hyundai was then an unknown brand in India and
Santro was just going to make its debut in India.
Since then both have done exceptionally well. Khan remains
the heartthrob of India, the evergreen superstar who is today a great success
story. At the launch of the all-new Santro in New Delhi, Khan looked quite a
handsome man unveiling the equally handsome looking Santro.
According to Shah Rukh Khan his 20 year old relationship
with the Santro brand is more than a business tie-up and it was one of the
saddest moments in his life when he found out the Hyundai would halt production
of the car in 2014. “My Santro is back!” said an emotional Shah Rukh Khan at
the launch. He also applauded Hyundai for doing something different by
designing a product around their brand ambassador and not the other way round,
which is how it is generally done.
Known for his iconic
arms wide open pose, the badshah of Bollywood was asked to strike the pose with
the new Santro to which he obliged and quipped, “kya zamana aa gaya hai yaar,
ab mujhe gaadiyon ke saamne bhi romance karna padta hai”. Not to worry, Mr
Superstar, afterall the all-new Santro is no less than a prince himself!
Specialty chemicals company Lanxess has reached an important step towards more sustainability in its plasticizer portfolio: The Polymer Additives (PLA) business unit now offers a more sustainable solu...
Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to original equipment manufacturers, has launched its new premium range of alloy wheels in the Indian aftermarket in collaborat...
Greaves Retail, India's leading fuel-agnostic mobility solutions provider and a unit of Greaves Cotton Limited, has announced the launch of its complete range of e-rickshaw batteries under the brand '...