Both are iconic, the new Hyundai Santro which has been around for 20 years and Bollywood badshah Shah Rukh Khan who incidentally has been around on this beautiful Mother Earth for the last 52 years. It was 20 years ago that a much younger Khan, Bollywood’s heartthrob had endorsed the Santro from Hyundai Motor India. Hyundai was then an unknown brand in India and Santro was just going to make its debut in India.
Since then both have done exceptionally well. Khan remains the heartthrob of India, the evergreen superstar who is today a great success story. At the launch of the all-new Santro in New Delhi, Khan looked quite a handsome man unveiling the equally handsome looking Santro.
According to Shah Rukh Khan his 20 year old relationship with the Santro brand is more than a business tie-up and it was one of the saddest moments in his life when he found out the Hyundai would halt production of the car in 2014. “My Santro is back!” said an emotional Shah Rukh Khan at the launch. He also applauded Hyundai for doing something different by designing a product around their brand ambassador and not the other way round, which is how it is generally done.
Known for his iconic arms wide open pose, the badshah of Bollywood was asked to strike the pose with the new Santro to which he obliged and quipped, “kya zamana aa gaya hai yaar, ab mujhe gaadiyon ke saamne bhi romance karna padta hai”. Not to worry, Mr Superstar, afterall the all-new Santro is no less than a prince himself!
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