Cars India Ltd. (HCIL) has flagged-off its ‘Longest Drive through Amazing
India’ drive with the family sedan Honda Amaze. The journey is being undertaken
primarily to celebrate its success in the Indian market. The car has reached
the 100000 sales milestone in a mere 16 months. The drive will cover a distance
of over 23,000 km and will see the Amaze car drive through 250 cities and towns
across the country. The drive will culminate at Greater Noida.
Sen, Senior Vice President, Marketing & Sales, Honda Cars India Ltd said
the Honda Amaze has witnessed great success in the Indian market and the sales
milestone further reiterates that the company has been able to meet up with the
market expectations through its customer-centric innovation approach.
from the cities and towns, the journey will see the Honda Amaze car traverse
through mountainous terrains, coastlines, flat highways, congested city roads
and the interiors of India. The journey will also showcase the durability and
reliability of Honda Amaze, informed Sen.
the drive, multiple customer meets will be organised across cities. Customers
will also be encouraged to participate in the drive. The Longest Drive is a
part of Honda's 'Amazingly Indian' campaign..
Honda Amaze is powered by the 1.5L i-DTEC diesel engine and 1.2L i-VTEC petrol
Cars India Ltd has two manufacturing facilities at Greater Noida, U.P and
Tapukara, Distt. Alwar, Rajasthan.
company’s product range includes Honda Brio, Honda Amaze, Honda Mobilio, Honda
City and Honda CR-V.
Picture of Jnaneswar Sen, Senior Vice
President, Marketing & Sales, Honda Cars India Ltd flagging off the Honda
Amaze cross country drive.