Iconic brand Lego has launched
their most awaited products in India at New Delhi. The company unveiled the
Lego Harry Potter range, Lego Technic Bugatti Chiron, Lego City Arctic
exploration range and robotics powered Lego Boost in India.
Inspired by J.K Rowling’s
world acclaimed fiction-fantasy series, the Lego Harry Potter collection has
evoked excitement across the globe and is now to set to re-kindle childhood
nostalgia amongst Potterheads across age groups in India. Lego’s second launch Lego Technic Bugatti
Chiron, a part of the company's line of "Technic" products is another
unique introduction that can take car lovers to a perfect adventurous ride
during play. The set resembles the mechanical function and structures of the
actual Bugatti model.
As a part of the ‘Technic’
series, Lego’s Bugatti Chiron is an auto lover’s delight. At 3,599 pieces, it
takes the title of one of the most complex Lego Technic vehicle. The Chiron
set, when assembled, comes in at 22 inches long, nine inches wide, and five
inches high. Priced at Rs 59,999, the model stands tall of Lego Group and
Bugatti relationship, both brands being flag bearers of detailed designing and
quality products. Like the real car, the one-eighth scale Lego Chiron comes
with a shift able eight-speed transmission, functional steering, and the speed
key, which toggles the rear wing's position between handling and top-speed
All 16 pistons inside the
car's W-16 engine move up and down, and inside the car, a branded Bugatti
overnight bag can be found, along with a serial number exclusive to each set.
During the international launch at Grand Prix Formula 1, Italy, Lego Group
unveiled a full-scale, drivable version of Bugatti Chiron crafted using over 1
million Lego Technic elements and powered exclusively using motors from the
Lego Power Function platform. The life size model is packed with 2,304 motors
and 4,032 Lego Technic gear wheels, generating 5.3 horse power and an estimated
torque of 92 Nm.
Amit Kararia, Head-Sales,
South Asia, Lego Group said, “We are delighted to launch four of our top
selling products in India. This assortment of products has received strong
appreciation in the global markets and we are positive that it will create a
robust fan pool in India as well. At Lego our focus has been to create quality
sustainable products for our fans. We aim to continue our journey in bringing
the Lego experience to all our consumers in India.”
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