Cricketer Virat Kohli is new brand ambassador for Hero MotoCorp Ltd

The campaign featuring Virat on the Xtreme 200R will coincide with the start of the nationwide retails sales of the Xtreme 200R. The new premium motorcycle has been priced at Rs 89,900/- (ex-showroom Delhi).

Hero MotoCorp has been one of the largest corporate promoters of multiple sporting disciplines, including Cricket, Golf, Football, Field Hockey and Motorsports in India and across the world. The Company has also promoted sports persons from various disciplines of sports, including cricket, football and golf.

Hero MotoCorp’s well-documented association with Cricket spans over two decades, in various capacities. Over the course of this long association, it was one of the Global Partners of the International Cricket Council (ICC).

Several top Indian cricketers have earlier been associated with the company as brand ambassadors for many years. Hero MotoCorp has also been a partner of the Indian Premier League (IPL) – both at the central level as well as the Team Sponsor of the Delhi Daredevils and Mumbai Indians. The company is currently the title sponsor of the Hero Caribbean Premier League, (Hero CPL) - the biggest T20 tournament in the Caribbean.

Fourteen-times major winner Tiger Woods is the Global Corporate Partner of Hero MotoCorp. Hero MotoCorp is also the Title Sponsor of the Hero World Challenge – a Tiger Woods Invitational and PGA-sanctioned event, which features the top 18 golfers in the world.