Leading two-wheelers manufacturer in India Hero MotoCorp Ltd announced cricket icon and captain of the Indian National Cricket Team Virat Kohli as its brand ambassador. Virat will start his innings with Hero MotoCorp, riding on the new Xtreme 200R premium motorcycle.
The campaign featuring Virat on the Xtreme 200R will coincide with the start of the nationwide retails sales of the Xtreme 200R. The new premium motorcycle has been priced at Rs 89,900/- (ex-showroom Delhi).
Hero MotoCorp has been one of the largest corporate promoters of multiple sporting disciplines, including Cricket, Golf, Football, Field Hockey and Motorsports in India and across the world. The Company has also promoted sports persons from various disciplines of sports, including cricket, football and golf.
Hero MotoCorp’s well-documented association with Cricket spans over two decades, in various capacities. Over the course of this long association, it was one of the Global Partners of the International Cricket Council (ICC).
Several top Indian cricketers have earlier been associated with the company as brand ambassadors for many years. Hero MotoCorp has also been a partner of the Indian Premier League (IPL) – both at the central level as well as the Team Sponsor of the Delhi Daredevils and Mumbai Indians. The company is currently the title sponsor of the Hero Caribbean Premier League, (Hero CPL) - the biggest T20 tournament in the Caribbean.
Fourteen-times major winner Tiger Woods is the Global Corporate Partner of Hero MotoCorp. Hero MotoCorp is also the Title Sponsor of the Hero World Challenge – a Tiger Woods Invitational and PGA-sanctioned event, which features the top 18 golfers in the world.
South Korean brand Daewoo has introduced a complete range of automotive batteries in India. The Korean technology automotive batteries cover a comprehensive range, including car, truck, tractor, and b...
BorgWarner has clinched an agreement with a major North American OEM to supply its bi-directional 800V Onboard Charger (OBC) for the automaker’s premium passenger vehicle battery electric vehicle (BEV...
Uno Minda, a leading tier 1 supplier of proprietary automotive solutions to original equipment manufacturers (OEMs), has unveiled an innovative range of side stand sensors and switches that use advanc...