manufacturer in India Hero MotoCorp Ltd announced cricket icon and captain of
the Indian National Cricket Team Virat Kohli as its brand ambassador. Virat
will start his innings with Hero MotoCorp, riding on the new Xtreme 200R
The campaign featuring Virat
on the Xtreme 200R will coincide with the start of the nationwide retails sales
of the Xtreme 200R. The new premium motorcycle has been priced at Rs 89,900/-
Hero MotoCorp has been one of
the largest corporate promoters of multiple sporting disciplines, including
Cricket, Golf, Football, Field Hockey and Motorsports in India and across the
world. The Company has also promoted sports persons from various disciplines of
sports, including cricket, football and golf.
well-documented association with Cricket spans over two decades, in various
capacities. Over the course of this long association, it was one of the Global
Partners of the International Cricket Council (ICC).
Several top Indian cricketers
have earlier been associated with the company as brand ambassadors for many
years. Hero MotoCorp has also been a partner of the Indian Premier League (IPL)
– both at the central level as well as the Team Sponsor of the Delhi Daredevils
and Mumbai Indians. The company is currently the title sponsor of the Hero
Caribbean Premier League, (Hero CPL) - the biggest T20 tournament in the
Fourteen-times major winner
Tiger Woods is the Global Corporate Partner of Hero MotoCorp. Hero MotoCorp is
also the Title Sponsor of the Hero World Challenge – a Tiger Woods Invitational
and PGA-sanctioned event, which features the top 18 golfers in the world.
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