Mercedes-Benz India announced
the launch of yet another innovative customer service offering for its
customers called ‘Service on Wheels’. This novel initiative comprises a service
truck equipped with all tools along with professional service personnel to
attend to customer cars, especially in Tier 2 and Tier 3 cities where
Mercedes-Benz doesn’t have a direct presence.
On being notified, a mobile
service truck will visit the customer’s area and carry out the inspection,
repairs and service of the car, adding great value and convenience to the
customers. This initiative is part of Mercedes-Benz’s hugely popular service
differentiation strategy under the ‘My Mercedes, My Service’ umbrella, launched
in July 2016.
‘Service on Wheels’ is a
first-of-its-kind initiative in the Indian luxury car industry, which is highly
customer-centric and tailor-made for the Indian market. This concept is a
result of the Business Innovation project which is conceptualised by the
employees of Mercedes-Benz India. It was launched by Roland Folger, Managing
Director & CEO and Santosh Iyer, Vice President-Customer Service, Retail
Training and Corporate Affairs, Mercedes-Benz India in the key market of
Amritsar, Punjab. The Phase I of ‘Service on Wheels’ will travel to 15
different Tier 2 and Tier 3 markets undertaking service related requirements of
customers in the remaining months of the 2018.
The ‘Service on Wheels’ truck
will carry out first free inspection, Service A and Service B. This includes:
• Vehicle health check-up
• Functional checks of vehicle
interior and exterior system
• Checks for leakages and
damages to the vehicle and in the engine compartment
• Check the correctness of oil
• Checking the health of tyres
• Checking and adjusting
• Oil and oil filter
• Checking the poly V-belt
• Replacement of the dust
• Checking the condition of
the axle, axle joints, suspension struts and springs.
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