Isuzu Motors India has joined
hands with Cougar Motorsport Pvt. Ltd. to promote the spirit of adventure by
sponsoring the 2018 edition of RFC India. This is the 5th edition of India’s
toughest international off-road motorsport event, to be held in Goa between
July 21 and July 28, 2018. Isuzu Motors India has replaced Force Motors as the
sponsors of the RFC in India.
Isuzu Motors India currently
manufactures the D-Max V-Cross, India’s first Adventure Utility Vehicle, the
mu-X, a full-size 7-seater SUV and the Isuzu D-Max utility vehicle. Isuzu
vehicles have consistently performed in some of the toughest rally raids and
off-road challenges across the world, including the Dakar Rally Raid, the
Australasian Safari, Pharaohs Rally, British Cross Country Championship (BCCC)
and China Silk Road Rally to name a few. The V-Cross has proved its mettle in a
few such grueling rallies in India as well.
RFC India was launched in the
year 2014 by Delhi-based Cougar Motorsport as the India Chapter of the iconic
Rainforest Challenge of Malaysia, which is counted among the top ten toughest
motor races in the World. Today, RFC India is amongst the top three RFC Global
events out of the 51 editions being held across 21 countries. The event enjoys
a cult following in the Indian off-roading and adventure sports communities;
thousands of off-roaders and adventure enthusiasts from across the country
converge in Goa every year to witness this week-long battle amongst India’s
“Isuzu RFC India 2018” will
witness participation from 41 teams from various parts of the country where
they will undertake 26 Special Stages (SS) or challenges. The total benefits to
the top Indian driver of Isuzu RFC India 2018 will amount to USD 10,000,
including an automatic free entry worth USD 3,900 to the RFC Mother Event, to
be held in Malaysia at the end of the year.
Commenting on the association,
Ken Takashima, Deputy Managing Director, Isuzu Motors India, “We are happy to
be associated with this edition of RFC India, as we see a right fit in terms of
promoting the spirit of adventure in India. Our products are highly regarded
for its tough-build, durability and reliability across the world. Our products
are receiving tremendous response in India and to many adventure enthusiasts, the
V-Cross is an aspirational vehicle. I wish the RFC India team and the
participants the best.”
Cougar Motorsport’s Founder
& Director Ashish Gupta said, “Our association with Isuzu Motors India
started a couple of years ago with the India 4X4 Week, where they not only
participated as an exhibitor but also sponsored some of the sessions. I am
happy to renew our association with them and have them as the Title Sponsor for
RFC India 2018….”
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