It’s a new era for women in
Saudi Arabia: From now on they can also get a driver’s license and drive a car.
Audi has dedicated a short film of its own to the new group of female customers
and will show it on its social media channels.
The film is a 75-second homage
to the newly won freedom: The camera follows a young Arab couple. While the man
still holds open the front door to their house for his wife, at the car, the
roles are suddenly reversed. The woman opens the passenger door for her husband
and then confidently gets behind the wheel.
The title of the new social
media video from Audi is “Time to open new doors.”
“We use the element of opening
the door as a metaphor for access to the world of Audi and for the new
independence of women,” says Giovanni Perosino, Head of Marketing
Communications at Audi AG.
Audi is eager to welcome the
new customers and their preferences when they are buying a car. The company has
so far experienced the highest demand in the Middle East in the C and D
segments. The new Audi A8 will also be available in Saudi Arabia in the second
half of 2018 and will complement the premium brand’s top segment.
Audi worked together with
experts from the Middle East on the video.
Source: Audi AG
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