Though Saudi Arabia is among
the wealthiest nations in the world, it never allowed women to drive vehicles
in its country. It may sound unbelievable but yes, it is true. But now the oil
rich nation has lifted the ban and to commemorate that, UK-based, Tata
Motors-owned Jaguar and female racing driver Aseel Al Hamad celebrated the end
of the ban on women drivers with a lap of honour in a Jaguar F-Type.
They also kicked off World
Driving Day – a global programme which invites both men and women to celebrate
the enjoyment of driving now and in the future. Aseel, who has never raced in
her home country before, completed the emotional drive in a Jaguar F-Type.
Aseel, the first female board
member of the Saudi Arabian Motor Federation, had never driven on a track in
her home country before. Aseel joined Jaguar in a call for June 24th to be
known as World Driving Day – a day when finally, the whole world can enjoy the
thrill of being behind the wheel of a car. On World Driving Day Jaguar invites
people to share a memory of their best driving moment (image or anecdote) using
“Having loved cars since I was
a child, today is highly emotional for me. This is the best driving moment of
my life. What better way to kick off World Driving Day than a lap of honour in
my home country in a Jaguar F-Type – the ultimate car to roar around the track.
I hope people around the world will share in our joy today by sharing their
most memorable driving story using #worlddrivingday,” said Aseel Al Hamad
By creating World Driving Day,
Jaguar urges people to remember this historic day and what it means to women,
to Saudi Arabia and to world progress in general. As part of its ongoing work
with over 40 Universities and Academic institutions globally on future mobility
solutions, the company will also be partnering with University in Saudi Arabia
to join this global network. The partnership, to be announced later this year,
will be a unique exchange to tap into the brightest young minds in Saudi Arabia
to shape the company’s future innovations as it moves to ACES (an Autonomous,
Connected, Electrified and Shared future).
“It’s easy to forget and take
for granted the enjoyment of driving and just what a privilege it is to get
behind the wheel of a car. World Driving Day is a commitment from Jaguar to
celebrate this key moment annually for both men and women. This year, we're
really excited to collaborate with the brilliant students from Saudi Arabia to
shape the future of mobility for people around the world,” said Fiona Pargeter,
Customer Experience Director and Jaguar.
Source: Jaguar Land Rover
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