Suzuki Motorcycle India
Private Limited (SMIPL) has kick-started the second-phase of its helmet
awareness campaign – ‘#HelmetForLife. In a bid to promote safe-riding habits
and encouraging two-wheeler riders as well as pillion-riders to always wear a
helmet, the #HelmetForLife, campaign was announced in the presence of KK Rao,
Commissioner of Police, Gurugram; Manish Sehgal, Assistant Commissioner of
Police (ACP), Satoshi Uchida, Managing Director, SMIPL; and Sajeev
Rajasekharan, Executive Vice President, SMIPL.
The 12 cities that will be
covered in this phase of ‘#HelmetForLife’ campaign are Gurugram, New Delhi,
Lucknow, Mumbai, Pune, Surat, Ahmedabad, Bengaluru, Hyderabad, Chennai, Calicut
The Suzuki Motorcycle India
management also presented Gixxer motorcycles to the Haryana Police. Under the
#HelmetForLife campaign, Suzuki Motorcycle India will be distributing 60 Gixxer
motorcycles to the traffic-authorities and more than 12000 helmets, across
12-cities during the next few days.
At the ceremony conducted at
the Gurugram Commissioner office, Satoshi Uchida, Managing Director, SMIPL
said, “Helmets are not just an accessory, but are a very important safety-gear
that can improve the chances of survival. Suzuki has always invested in making
riding experiences exciting and safe for its customers. We are pleased to join
forces with the Haryana Police, and kick-start the ‘HelmetForLife’ campaign
Sajeev Rajasekharan, Executive
Vice President, SMIPL said, “After the encouraging response to the
#CaughtWithoutHelmet campaign in terms of creating awareness, the
‘HelmetForLife’ initiative is a very-important step towards triggering a
behavioural change amongst two-wheeler riders. We are grateful to the Gurugram
Commissioner and the Haryana Police for joining us in this endeavour. With the
Gixxer motorcycles that carry the message of #HelmetForLife as well as
on-ground helmet-distribution initiatives, we hope to take the message of
safe-riding to maximum number of people in Gurugram.”
Source: Suzuki MotorcycleIndia
PS: Motown India has always been advocating safe driving and safe
riding. It has spread several messages of awareness through various social
media platforms and its magazine. Given below are links to some of the awareness
videos by Motown India:
CLICK HERE TO VIEW HELMET CRASH TEST VIDEO
CLICK HERE TO VIEW HELMET CRASH TEST VIDEO PART II
CLICK HERE TO VIEW WHY DO INDIANS HATE SEAT BELTS?
CLICK HERE TO VIEW WEAR YOUR SEAT BELT DON’T KILL YOURSELF
CLICK HERE TO VIEW ESCAPING A BURNING CAR
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