Triumph Motorcycles, for the
first time flagged off a Jammu to Kanyakumari ride promoting safer riding
techniques across India. The brand often conducts road safety workshops, where
the programmes focus on two-wheeler safety, spreading awareness through
screening of educational films, distribution of relevant content, theory
workshops and curating customer rides tailor made to this end across all its 16
dealerships in India.
During this ride too, each
Triumph dealership will become a point for safety demonstrations for
motorcyclist by Varad More, the veteran motorcyclist who is undertaking this
journey on behalf of Triumph Motorcycles.
Varad will be interacting with Triumph clubs/owners, imparting road
safety essentials at all the dealerships on his way to Kanyakumari.
Road safety is expected to
improve dramatically when every component of the system including the vehicle,
road infrastructure, traffic engineering, training and road etiquette,
enforcement, education and awareness, as well as the laws that govern the road
system, have safety embedded into them as an inherent virtue.
Vimal Sumbly, Managing
Director, Triumph Motorcycles India Pvt. Ltd. says, “As a responsible
automobile company, it is imperative that we are active participants in the initiative
that educates and encourages people to ride safely. Two-wheeler riders are at a
higher risk on the roads. The key to safe riding is a combination of defensive
driving, adherence to traffic rules, situational awareness, always wearing
riding gear and following common road sense. Triumph Motorcycles is pleased to
flag off this unique initiative ride from Jammu to Kanyakumari."
The Jammu to Kanyakumari ride
with Varad More was flagged off by Vimal Sumbly from Jammu. The official
Triumph social media handles will also cover regular updates of the ride
Source: Triumph Motorcycles India
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