Renault India announced the
launch of the Renault Experience Centre in Mumbai, the capital city of
Maharashtra in western India. This is a global first for Renault.
The major attraction at the
Renault Experience Centre will be the display of the Formula One car,
demonstrating Renault’s passion for Motorsport. Together with this, the Renault
Experience Centre will have a plethora of digital and exciting customer-engagement
activities. There will also be chance to catch a glimpse of the exciting world
of Renault and the rich heritage of the brand.
The Renault Experience Centre
will showcase Renault’s customised and innovative global line-up of vehicles,
through a true to life Virtual Reality experience. Customers can also explore a
wide variety of merchandise, accessories, take test drives and also book the
car of their choice.
Spread over an area of more
than 4,500 sq. ft, the Renault Experience Centre aims to deliver a memorable
experience to customers by harnessing the prowess of digital tools. The centre
will allow visitors to experience a unique and thrilling virtual experience of
the brand, through a wide array of innovative zones. These include –
• Formula One – Enter the zone
– an exclusive pit-stop environment experienced in an engaging manner using
• Formula One VR Drive
Experience – a driving experience of a Formula One car using virtual reality
• Gang of DUSTERs VR zone – an
off-roading experience in the valley of Leh in a DUSTER using virtual reality
• Virtual Test Ride zone – an
opportunity to test ride - KWID, DUSTER, LODGY or CAPTUR in a virtual
• Virtual Walk Around zone – a
walk around the Renault cars (KWID, DUSTER, LODGY or CAPTUR), exploring the
interiors and exteriors
• Custom@RENAULT zone –
exploring details of Renault cars and customising them as per choice before
• Do You Know Renault – a
deep-dive into the history of Renault since 1898.
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