American cycling brand Trek Bicycle makes foray into India

Trek owners and cycling enthusiasts will also be able to choose from a wide range of cycling parts, accessories, merchandise, and riding gear under the brand name Bontrager.  With a legacy of over four decades of driving innovation, Trek is known for building the most technologically advanced bicycles available. Trek pioneered the manufacturing of carbon bicycles in the 1990s, and today continues to build on its tradition of leadership in the industry, applying the same technology used in aerospace and Formula One racing to create the finest bikes for every kind of rider.

Trek Bicycle was founded in 1976, in Waterloo, Wisconsin, USA, by Richard Burke and Bevil Hogg, who set out to create the best bikes in the world. They fostered a culture of craftsmanship, where every bicycle built was a point of pride. Trek has grown far beyond its modest roots, but to this day every bike made is a testament to the company’s founding principles. Today, Trek bicycles are available at retail locations in 100 countries worldwide. The brand also offers a dynamic range of cycling parts, accessories, merchandise, and riding gear under the brand name Bontrager.