Trek Bicycle, one of the
world's leading bicycle manufacturers, announced its foray into the India
market. Trek India will offer 34 bicycle models across road, mountain, and
hybrid categories in the premium and super premium segment. These will be available across its dealers in
Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, and Indore.
Trek owners and cycling
enthusiasts will also be able to choose from a wide range of cycling parts,
accessories, merchandise, and riding gear under the brand name Bontrager. With a legacy of over four decades of driving
innovation, Trek is known for building the most technologically advanced
bicycles available. Trek pioneered the manufacturing of carbon bicycles in the
1990s, and today continues to build on its tradition of leadership in the
industry, applying the same technology used in aerospace and Formula One racing
to create the finest bikes for every kind of rider.
Trek Bicycle was founded in
1976, in Waterloo, Wisconsin, USA, by Richard Burke and Bevil Hogg, who set out
to create the best bikes in the world. They fostered a culture of
craftsmanship, where every bicycle built was a point of pride. Trek has grown
far beyond its modest roots, but to this day every bike made is a testament to
the company’s founding principles. Today, Trek bicycles are available at retail
locations in 100 countries worldwide. The brand also offers a dynamic range of
cycling parts, accessories, merchandise, and riding gear under the brand name
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