The Spirit of 1959 comes alive in Triumph motorcycles

To celebrate the original iconic ’59 spirit, Triumph Motorcycles has joined forces with the British contemporary artist D*Face to create three art-inspired custom Modern Classics, under the banner of ‘The Spirit of ’59’. A long-standing Triumph fan and owner, D*Face fuses Street Art, Pop Art and Punk in a guerilla creative style, selling his art the world over. Working closely with the Triumph team at their factory headquarters in Hinckley, UK he has customised three unique bikes inspired by the Spirit of ’59, each one a model from Triumph’s Modern Classics range.    

The year 1959 marked the beginning of a cultural explosion and the birth of a new attitude to live life to the full - an attitude that inspired a revolution in music, art and culture - from rock ’n’ roll to Andy Warhol.  This hard-won freedom of expression created the world we live in today and still shapes the culture that surrounds us.

Anyone who takes a Triumph Modern Classic for a test ride between February 7, 2018 and April 30, 2018 will have the chance to win one of these unique bikes (full terms and conditions are available on the Triumph website for participating markets).

 D*Face said, “Riding a custom bike is about standing for what you believe in. It’s about expressing that part of yourself that separates you from the rest of the crowd. Triumph has undoubtedly been a fundamental part of that culture for 59 years and I am delighted to be able to play a part in their story and British motorcycle history.”

From the moment pop culture exploded in the late 1950s, a wave of creative individualism saw the motorcycle become synonymous with personal freedom and Triumph Motorcycles quickly cemented their place as the bike of choice on both sides of the Atlantic. For the music and movie stars of the 60’s, from Steve McQueen to Bob Dylan, the Triumph Bonneville helped define their style and represented their shared attitude to life. Today, for a new generation of famous motorcycle fans from Tom Cruise to David Beckham and Tom Hardy, Triumph’s Modern Classics continue to encapsulate all of the spirit of individuality and freedom born in ’59.