To celebrate the original
iconic ’59 spirit, Triumph Motorcycles has joined forces with the British
contemporary artist D*Face to create three art-inspired custom Modern Classics,
under the banner of ‘The Spirit of ’59’. A long-standing Triumph fan and owner,
D*Face fuses Street Art, Pop Art and Punk in a guerilla creative style, selling
his art the world over. Working closely with the Triumph team at their factory
headquarters in Hinckley, UK he has customised three unique bikes inspired by
the Spirit of ’59, each one a model from Triumph’s Modern Classics range.
The year 1959 marked the
beginning of a cultural explosion and the birth of a new attitude to live life
to the full - an attitude that inspired a revolution in music, art and culture
- from rock ’n’ roll to Andy Warhol.
This hard-won freedom of expression created the world we live in today
and still shapes the culture that surrounds us.
Anyone who takes a Triumph
Modern Classic for a test ride between February 7, 2018 and April 30, 2018 will
have the chance to win one of these unique bikes (full terms and conditions are
available on the Triumph website for participating markets).
D*Face said, “Riding a custom bike is about
standing for what you believe in. It’s about expressing that part of yourself
that separates you from the rest of the crowd. Triumph has undoubtedly been a
fundamental part of that culture for 59 years and I am delighted to be able to
play a part in their story and British motorcycle history.”
From the moment pop culture
exploded in the late 1950s, a wave of creative individualism saw the motorcycle
become synonymous with personal freedom and Triumph Motorcycles quickly
cemented their place as the bike of choice on both sides of the Atlantic. For
the music and movie stars of the 60’s, from Steve McQueen to Bob Dylan, the
Triumph Bonneville helped define their style and represented their shared
attitude to life. Today, for a new generation of famous motorcycle fans from
Tom Cruise to David Beckham and Tom Hardy, Triumph’s Modern Classics continue
to encapsulate all of the spirit of individuality and freedom born in ’59.
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