Peugeot of France will present
a Lion of extraordinary proportions at the Geneva Motor Show on March 8, 2018.
This sculpture symbolises the pride, strength and excellence of the brand and
its 200+ year history. This spectacular and timeless work of art has been
created by the designers of the Peugeot Design Lab.
This Lion is a monumental
artistic expression, 12.5 metres long and standing 4.8 metres tall. It embodies
the pride of a whole brand, pride in having elevated Peugeot to a standard of
quality without compromise, a commitment firmly anchored in the brand's DNA.
The emblem of Peugeot for the
last 160 years, the Lion walking on an arrow was first created in 1858. It
symbolises the three qualities of the Peugeot saw blades originally produced by
the brand: flexibility, the strength of the teeth and speed of cutting. The
arrow conveys the concept of speed.
This sculpture has been
created by the designers at the Peugeot Design Lab. Their mission is to use all
of Peugeot's expertise to develop the non-automotive products for the Peugeot brand
and work with clients outside of the automotive world.
"The designers have shaped an iconic,
timeless design throughout this monumental Lion, with flowing, sculpted
surfaces. Its spectacular dimensions emphasise the Lion's solid, powerful and
unshakeable character. Its posture, standing up, moving forwards determinedly
but without aggression, conveys a serenity and a confidence in the
future," explains Gilles Vidal, Head of Design at Peugeot.
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