Honda Motorcycle & Scooter
India Ltd (HMSI) aka Honda 2Wheelers India pavilion became the centre of
attraction on February 10, 2018 at the Auto Expo –The Motor Show 2018 being
held at the India Expo Mart in Greater Noida as Bollywood diva Taapsee Pannu
captured all attention of youngsters and flew in to spread a social message on
road safety as well.
Spreading the social message
of road safety even further, Taapsee Pannu joined Yadvinder Singh Guleria
(Senior VP – Sales & Marketing, Honda Motorcycle & Scooter India Pvt.
Ltd.) and announced Honda’s National Road Safety campaign #HelmetOnLifeOn.
Sharing details of Honda’s
latest ‘#HelmetOnLifeOn’ road safety campaign Yadvinder Singh said, “Nearly 18
million new two-wheelers coming on roads every year. As a responsible two-wheeler
manufacturer, Honda is deeply committed to spread the message of road safety
for everyone. it is very important to highlight the importance of helmet usage
while riding a 2Wheeler.We are glad to have Taapsee on board with us and
announce Honda’s national road safety campaign #HelmetOnLifeOn. Going ahead,
Honda is going to spread the ‘Helmet On, Life On mantra to road users of all
groups across the country.”
The national level campaign
#HelmetOnLifeOn is spearheaded by Honda’s road safety vertical and will start
from Honda’s 13 Traffic Training Parks across India expanding to other cities
through mega safety events later.
Talking about #HelmetOnLifeOn,
the ‘Judwa 2’ and ‘Pink’ sensation and Honda’s brand Ambassador Taapsee Pannu
said, “Every year on Valentine’s week, we express love with gifts to our loved
ones. This Valentine’s week my message to my fans is - someone is waiting for
you and wants you to reach home safely. This Valentine’s Week gift your loved
ones a helmet. Because Helmet on, toh life on.”
Making a grand entry in front
of an ecstatic crowd of fans, Taapsee Pannu shared her own fun story of how
India loves Activa. Refreshing her old memories of riding an Activa, Taapsee
was delighted to see Honda’s brand new 160cc sporty motorcycle X-Blade and the
5th generation of India’s largest selling two-wheeler – Activa 5G at the Honda
2 Wheelers India pavilion.
Spreading the message of road
safety among her fans, Taapsee took safe riding instructions from Honda’s
safety instructors on always wearing safety gear before riding. Taking her fans
by surprize, the diva then rode Honda’s 125cc scooter Grazia and the new 2018
edition of CB Hornet 160R motorcycle in Honda’s outdoor road safety zone.
That’s not all, Taapsee also took the Road Safety Pledge and engaged with her
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