Can you imagine a company having made over 6
billion cars since 1968? This translates to roughly 16.5 cars per second! We
are not talking about a Toyota or a Volkswagen here, but about Hot Wheels from the
house of Mattel Toys which is revving up for its Golden Jubilee. Hot Wheels
will kick-off its 50th anniversary celebration with an epic debut at Auto Expo
– The Motor Show in New Delhi from 9 to 14 February, 2018.
Hot Wheels broke onto the scene
in 1968 with its spunky designs, muscle cars and hot rods, racing to become the
fast favourites across all age-groups. Mattel co-founder Elliott Handler
established a new standard in excellence in toy design when he collaborated
with a car designer and rocket scientist to create a toy car that looked cooler
and performed better than other toy cars of the era. Hot Wheels, today, is the
largest selling toy in the world, having manufactured over 6 billion cars since
1968, which is roughly 16.5 cars per second!
The company is showcasing two
life-size models inspired by Hot Wheels die-cast models. The showcase,
representing best of classic and modern times, is designed as an ode to the Hot
Wheels 50 year journey since its launch in 1968. While one car will depict the
vintage, retro era of the 60s, the second car will display a modern, millennial
style, representing designs and innovation of the 21st century.
Featuring the iconic Hot
Wheels insignia – the red hot flames – the design of the classic car stays
loyal to the brand's signature style. The classic muscle sports a grunge look
with its all black body and chrome highlights. The car features a lip spoiler
on the rear tail and an air dam in the front. (in line with the thematic) the
interiors too star a unique chain design steering wheel and a skull head gear
knob. Upholstery of the car is draped with red leather which complements the
The 2018 car features
particularly sporty details with the bumper designed with a bold horizontal
line and broad air inlets that contribute to the car’s wide and sculpted
impression. A swanky black roof, and a rear tail gate spoiler also add to the sporty
appeal. The redesigned headlight clusters in black-cladding look feature LED
technology, as do the fog lights, and tail lights. Features such as the spoiler
at the rear of the tailgate are further elements of the car’s emotive and
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