JK Tyre & Industries Ltd put on display the best-in-class technology in tyres at Auto Expo 2018 in Greater Noida. Auto-lovers were given a sneak peek into the latest tyres that add to a vehicle’s style quotient in different areas of the Auto Expo, including India’s largest off-the-road (OTR) tyre, on show outside Hall No. 1.
Visitors to the Expo can experience the thrill of off-roading at the JK Tyre Ranger Off-road Experience Zone outside Gate No. 11-12, where they can ride with national champions like Hari Singh through a series of hurdles like a 20-feet metallic hill construction, a 12-feet uneven surface made of boulders and logs and a 30o slanted turn.
The Blaze Rydr Range Zone outside Hall No. 1 has been designed to give visitors an understanding of the premium two-wheeler Blaze tyres, built in with hybrid technology. Designed to emulate the success JK Tyre enjoys in the commercial vehicle segment, visitors can experience the tyres on Enfield motorcycles in a 3D setting.
The company’s exhibit is also a major draw at Hall No. 5 of the Federation of Motor Sports Clubs of India (FMSCI), where it has displayed JK Tyre’s racing vehicles, and a peek into the history of Indian motorsport. As a leading corporate that invests heavily in motorsports, JK Tyre is associated with many championships and events, including the JK Tyre National Racing Championships, JK Racing India Series, ASEAN Rally, SAARC Rally, Indo-Myanmar Army Rally, the Indo-Bhutan Friendship Car Rally and Hornbill Rally.
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