Johnnie Walker – The Journey is encouraging people in India to #JOINTHEPACT with Mika Hakkinen, the Global Responsible Drinking Ambassador and Two-time Formula One World Drivers’ Champion. Mika Hakkinen will drive with contest winners in Mumbai and drive around selected guests in Gurugram in the Caparo T1 supercar while educating them to #JOINTHEPACT and never drink and drive.
In India, 1 road accident occurs every four minutes – and it is estimated that 1.5% of road traffic accidents and 4.6% of fatalities are attributable to drink driving. All these accidents are preventable and Johnnie Walker The Journey believes a single drink driving fatality is too many.
Johnnie Walker The Journey places great importance on Responsible Drinking and #JOINTHEPACT has been spearheaded by Mika Häkkinen for 10 years. Johnnie Walker The Journey’s #JOINTHEPACT campaign is brought to life through F1 asking consumers from across the globe to make a commitment to never drink and drive through making a personal pledge. Today, more than 4.8 million pledges have been collected in over 40 countries worldwide and now are committed to collecting 5 million pledges by 2018 worldwide. Johnnie Walker The Journey is bringing #JOINTHEPACT to India to collect over 2 million pledges, and to take the pledge total over the global target.
Ola the responsible driving partner for #JOINTHEPACT will be giving consumers a chance to ride with Mika in Mumbai on November 11. Mika Hakkinen will drive winners of contests in The Caparo T1 on the 12th in Gurugram.
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