HP Lubricants has rolled out a
tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil
HP Racer. The campaign, featuring popular Bollywood actor Ranveer Singh,
emphasises the importance of using the right engine oil for bikes to both, bike
owners and mechanics. The new campaign is conceptualised and executed by Leo
HP Lubricants has roped in Ranveer Singh as
the face of its range of engine oils, to further strengthen the brand’s
positioning in the highly competitive engine oil category. HP Racer is a
multipurpose engine oil for lubrication of engine, gear box and clutch in two
wheelers. The brand’s new communication aims to establish the insufficiency of
'regular' oil, and showcases the key benefit of HP Racer’s with its
differentiated and superior CSP Technology. This technology optimises the
friction co-efficient, provides excellent oxidation stability and maintains
sludge and varnish control.
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