HP Lubricants has rolled out a tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil HP Racer. The campaign, featuring popular Bollywood actor Ranveer Singh, emphasises the importance of using the right engine oil for bikes to both, bike owners and mechanics. The new campaign is conceptualised and executed by Leo Burnett India.
HP Lubricants has roped in Ranveer Singh as the face of its range of engine oils, to further strengthen the brand’s positioning in the highly competitive engine oil category. HP Racer is a multipurpose engine oil for lubrication of engine, gear box and clutch in two wheelers. The brand’s new communication aims to establish the insufficiency of 'regular' oil, and showcases the key benefit of HP Racer’s with its differentiated and superior CSP Technology. This technology optimises the friction co-efficient, provides excellent oxidation stability and maintains sludge and varnish control.
Luminous Power Technologies has announced the launch of Edge, a bold new brand focused on smart, portable power designed for India’s mobile, connected, and sustainability-conscious consumers.
Uno Minda has unveiled a 3 way 6 inch coaxial car speaker in the aftermarket. It comes with a 1-year warranty and is priced at Rs 4490/-.
Tata Technologies has announced the launch of WATTSync, a secure and scalable digital battery passport solution that advances sustainable engineering from mining to recycling. WATTSync improves transp...