As part of the Distinguished
Gentleman's Ride (DGR) over 70,000 men and women all over the world dressed up
in their finest formal attire and rode modern classic and vintage styled
motorcycles through the streets of over 600 cities, across 95 countries, to
help raise awareness and funds for prostate cancer research and suicide
prevention. DGR in India has also seen great success with more than 2000 riders
across the country taking part.
The Distinguished Gentleman's
Ride is a totally unique global motorcycling event that has raised to date
around £6million ($8million) for men’s health through the charity Movember, and
Triumph Motorcycles is the official DGR motorcycle partner for a fifth
Founded by Mark Hawwa in 2012,
with a first ride attended by 2,500 dapper ladies and gentlemen, worldwide
interest has grown to such an extent that this year with around 70,000 riders
registered it will be the biggest yet.
And, to reflect the impact and importance of the DGR, Triumph has
provided 4 brand new motorcycles from the Bonneville line-up to be awarded to
the highest fundraisers and competition winners.
To celebrate this year’s
historic ride Triumph have built a special one-off version of the modern
classic Bonneville T100 called ‘The Dapper Bonnie DGR100’. Designed in
partnership with Harris Tweed, this exclusive custom feature a unique bronze
tank and Triumph Harris Tweed saddle, a version of which is up for grabs to win
by the top 10 ‘Team Triumph’ fundraisers on the DGR
Paul Stroud, Chief Commercial
Officer for Triumph Motorcycles said; "We're delighted to be able to
support and participate in such an extraordinary and wonderful event, for such
a powerful cause for good. We see this as one of the most important
partnerships we have, which is why this year we have agreed a new four-year
contract in order to help the DGR team take the event and its positive impact
on men’s health to an even bigger level.” Thos who were part of the ride in
India included Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt.
Ltd and Bollywood actor Amit Sadh.
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