ROAR – Rebels On A Renegade,
the motorcycle club of UM Lohia Two Wheelers recently concluded its Hi-Land
Quest, it’s first ever tour of Ladakh.
The 15-day tour started in Delhi covering Manali, Sarchu, Leh, Hunder
and finally concluded in Chandigarh covering a total distance of 2300 kms.
ROAR has been operational for
the last 10 months with 18 chapters across the country. The club has been
extremely active on-ground and on social media, conducting weekend rides. The
ride initiatives are taken up by dealerships, wherein they organise breakfast
and overnight rides for customers twice a month. ROAR has been building a lot
of properties for its customers along with undertaking CSR activities involving
members and communities around them.
Rajeev Mishra, CEO,UM Lohia
Two-Wheelers Pvt. Ltd said, “We were quite excited to organise the ‘Hi-Land
Quest’ as it was our first long distance expedition with ROAR. Not just the
customers but we were also equally looking forward to test the durability of
our motorcycles there along with the fact that it’s the most breath taking
terrain on the planet, one that not only tests machines but also man! The ride
was an absolute success, and we’re proud of our customers, motorcycles and our
team that led this ride, ensuring everyone had a fabulous time. We’re looking
forward to having more customers for next year’s Hi-Land Quest.”
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