Volvo Cars today declares an
end to a problem faced daily by drivers around the globe: a lack of suitable
and functional storage space inside their car. With its innovative approach
inside the new XC40 which is set to be revealed globally, Volvo Cars takes the
lead in the entry level luxury SUV segment in terms of space, storage and
The highly anticipated XC40
from Volvo Cars will complete the company’s SUV line-up that also features the
top-of-the-range large XC90 and the mid-sized XC60.
As part of the XC40’s
development phase, Volvo Cars’ customer research team spent considerable time
investigating how city dwellers around the globe use their car on a daily basis
– and, more importantly, how they store their belongings in their cars.
Customers were also asked how they would like to see the interiors of their
It turned out that different
regions and cities produced remarkably similar results, providing valuable input
as Volvo’s designers got to work on the interior of the new XC40.
“As we spoke to people about
how and where they store the things they carry with them daily, it was quite
clear that most of today’s cars are falling short in this area. Phones slide
around in the mid-console, takeaway bags are at constant risk of falling over
and people fumble behind the wheel as they try to get service cards out of
their wallets. We set out to solve these and many other issues we encountered,”
says Louiza Atcheba, Model Brand Manager for the 40 Series at Volvo Cars.
For instance, in order to
provide better storage space in the doors of the new XC40, Volvo designers
chose a radical new approach. By moving speakers from the door and developing a
world-first, air-ventilated dashboard-mounted sub-woofer, Volvo created enough
storage in the door compartment for a laptop and a tablet, or a couple of water
“When we designed the tunnel the focus was not
only on creating a nice design, but also to ensure that cup-holders can be used
as cup-holders and that the design itself provides areas for coins, cards or
charging cables. Another focus area was to make a usable space for your phone
which offers wireless charging as well as USB ports,” said Conny Ewe Blommé,
Senior Design Manager at Volvo Cars.
A small fold-away hook has
been added to the glove compartment, allowing you to secure small shopping or
take-away bags. Both front seats offer a storage space under the seat, large
enough for a mini tablet or other smaller items.
The XC40 also offers slots for
credit and service cards that can be neatly inserted into the dashboard, making
them readily available when needed. In the tunnel console, under the armrest,
there is a large storage area with room for a tissue box. A special, removable
bin allows you to discard and quickly get rid of waste.
“In the trunk we have designed
a smart floor system which can fold and separate your luggage and allows you to
use the full luggage space without removing the floor from the car. The rear-seat
electronic folding mechanism gives you a flat loading floor at the touch of a
button,” says Conny Ewe Blommé.
The XC40 includes a fold-up
trunk divider with two hooks to help secure shopping bags or other luggage,
along with four load hooks that make loading luggage a simple task. A private
locking storage compartment has also been added under the load floor.
“A lot we have done with the
XC40 is based on extensive consumer insight. With the XC40, we declare the end
of clutter, making sure that everything is within arms-reach but also out of
sight. It’s about clearing the clutter so you can clear your mind,” concludes
Source: Volvo Auto
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