Maruti Suzuki’s exclusive Nexa
outlets which came into being two years ago is now set to take the car service
experience to a new level. Customers can look forward to plush workshops that
carry forward Nexa’s design theme of “prestigious monochrome.” Use of digital technology will ensure a
seamless and personalised – welcome to each customer, with a dedicated service
manager from start to finish.
A premium lounge equipped with
digital display will enable the customer to monitor the progress of his car,
while large glass walls will allow him to view it live as it is serviced on the
shop floor, all this in a relaxed and comfortable setting. Technology will be
leveraged to enhance transparency, providing the customer information on nature
of jobs being undertaken and costs in a convenient and paperless form.
The first Nexa Service
workshop has been launched at Gurugram. Nexa Service will be expanded in
phases, and Maruti Suzuki expects that nearly 300 Nexa Service workshops will
be in operation by 2020.
Customers can make appointments
with Nexa Service online or through the app. On arrival at the Nexa Service
workshop, the boom barrier will open automatically (reading the RFID) and make
way for the car to enter its designated service bay displaying the car
registration number. The service manager, drawing on the history of the vehicle
on his tablet and after discussion with the customer, will recommend the jobs
to be carried out on the vehicle. A cost
estimate will be shared on the tab. Once the customer approves, work begins on
the car while the customer is ushered into the premium lounge.
Customers will have the option
to get a “health check” of their car at a dedicated “diagnostic bay” located
within the Nexa Service workshop. Much like the health test report of an
individual, a car health card will put out the car’s well-being on a range of
parameters using digital tools. This unique, innovative option will give
customers insights on how to care for their loved one (optional), and also make
informed decisions on the jobs they want executed at the workshop.
Received by a hostess at the
premium lounge, the customer will be able to track progress of his car on a dedicated
LED screen. Large glass walls at the lounge will offer a view of the car as it
moves from one station to next on the shop floor. Once the car is done and
ready, the dedicated service manager will inform the customer, and escort him
to the vehicle delivery area. Customers can also opt to watch live video of the
car being serviced, at their convenience.
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