manufacturer Royal Enfield has collaborated with four custom builders across
India in a bid to promote motorcycle personalisation. The list of customer builders
includes - Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom
Works. The popular Classic 500 and Continental GT models have been reworked in
this collaboration which is also being celebrated by the introduction of a
collection of motorcycle gear inspired by these custom builds.
Royal Enfield clarified that this is purely a
collaboration and that it is not selling the customized bikes. The tie-up with
the designers is to promote the motorcycle customising in India. However, the company
has launched T-shirts and Gear products which will be available at existing
dealerships, company stores, exclusive gear stores (EGS), online gear store
(OGS) shop-in-shop (SIS) and e-commerce portals Flipkart and Myntra.
Royal Enfield has
been a favorite in the biking community when it comes to customisation and
personalisation. The four custom builders have come up with unique themes to
bring out different characteristics of these bikes which is essentially what
custom builds are all about. A keen use of colours, chrome, metal, wood and
leather can be seen on these one of a kind builds. The new collection of gear
which has been inspired by these builds includes t-shirts featuring subtle
print of the custom build, RE denims, cargo pants, gloves,
belts, badges and boots finish the complete ride ensemble. RE has also
introduced a refreshed set of helmets inspired by these motorcycles finished in
chrome, carbon and colour.
Samrat Som, Head, Royal Enfield Apparel &
Accessories Business at Royal Enfield said, “Collaborating
with the custom builders is the brand’s way of celebrating a motorcycling
inspired way-of-life; a life that values timeless aesthetics, simple essential
use of technology and the spirit of the relaxed explorer. And with our refreshed collection of gear and
helmets inspired by these motorcycles we assure our riders of a unique riding
experience which goes far beyond just motorcycles.”
builders have diverse backgrounds and live a life which revolves around motorcycles.
Due to the simple design and accessibility of these motorcycles these builders
were excited about the collaboration and the level of personalisation they
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