Bollywood actor Salman Khan
unveiled Being Human E-Cycles on June 5, 2017, the World Environment Day. Salman
delighted guests by choosing a fun, eco-friendly entry into the event, by
cycling from his home in Bandra to the venue of the press conference, Mehboob
Prices for the Being Human
E-Cycle start at Rs 40,000 for the base model, going up to Rs 57,000 for the
top-spec model. Former Senior official of Suzuki Motorcycle India is the CEO of Being Human E-Cycles.
The brand unveiled two
variants of the E-Cycle, BH27 and BH12. Both will be available in four colours
- white, yellow, red and black. Additional variants will be available for sale
in a few months as well.
The Being Human E-cycles are
now available for booking in Mumbai. Additional distributors will be added
across various states in India over the next few months.
Commenting on the launch,
Salman Khan said, “I have always enjoyed cycling. It’s fantastic for leisure
and sport. But people often drop the idea of using cycles when they have to
travel long distances because of the effort involved. With the pedal assist and
rechargeable motor support, Being Human E-Cycles make it easy and practical to
cycle across both urban and not-so-urban areas.”
Atul Gupta, CEO, Being Human
E-Cycles said, “Being Human E-Cycles are designed to be user-friendly and easy
to manage on Indian roads. One of the main differentiators of the e-cycles is
that they are likely to need less maintenance as they have fewer moving parts than
conventional bicycles. With a maximum speed of 25 Km/hr, the Being Human
E-Cycle, as certified by ARAI, is exempt from various regulations, and does not
require a license or registration to operate.”
The event was hosted by
Olympian swimmer and Arjuna Awardee Rehan Poncha, who holds the distinction of
being a five-time national champion and multiple record holder in the sport.
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