It was a few years back in
2015 that the Porsche 911 (pronounced Nine Eleven) had turned 50. And now on
May 11, 2017, Porsche (part of the Volkswagen Group of Germany) rolled out the
one millionth Porsche 911 from its factory in Zuffenhausen in Germany.
The one millionth model rolled
off the production line – a Carrera S in the special colour “Irish Green”, with
numerous exclusive features following the original 911 from 1963. The two-door
car remains the most strategically important model in the product range and
makes a huge contribution to maintaining Porsche’s position as one of the most
profitable car manufacturers in the world.
Not only has the car graced
the garages and heats of customers all over the world, but it has also starred in
some classic English films like ‘Annie Hall’ and ‘Gone in 60 Seconds’. Remember Jordan Belfort's (Leonardo DiCaprio)
garage in the movie The Wolf of Wall Street? Not to forget singer Janis Joplin singing
that "all my friends drive Porsches" in her song ‘Mercedes-Benz’.
The roll out was a very emotional
and nostalgic moment for Dr Wolfgang Porsche, Chairman of the Supervisory Board
at Porsche AG who has been a part of the development of the 911 since day one. “Fifty-four
years ago, I was able to take my first trips over the Grossglockner High Alpine
Road with my father. The feeling of being in a 911 is just as enjoyable now as
it was then. That’s because the 911 has ensured that the core values of our
brand are as visionary today as they were in the first Porsche 356/1 from
1948”.The one-millionth 911 is still being held by Porsche AG
The Porsche 911 established a
new category and remains at the pinnacle of the premium sports car segment. In
2016 alone, 32,365 vehicles were delivered worldwide. Nevertheless, it has
maintained its exclusivity over the decades and has become a coveted
collector’s item. The quality of the 911 is legendary. Over 70 per cent of all
911s ever built are still ready to drive today. In addition, it can
consistently be found at the top of quality rankings such as the “Initial
Quality Study” from the US market research institute J.D. Power.
Over half of Porsche’s 30,000
race wins can be credited to the iconic car. It thrills private motor sport
enthusiasts around the world in numerous racing series. All 911s are
manufactured at the production site in Zuffenhausen
Uniquely, Porsche has never
strayed from the founding concept of the original 911. “But we have continued
to enhance the technology of the 911, refining and perfecting the sports car”,
says Oliver Blume, Chairman of the Executive Board of Porsche AG, adding that “that's
why it remains a state-of-the-art and technically innovative vehicle. We have
also been able to expand the model line very successfully through derivates”.
One significant factor in this
success is the production site at the headquarters in Zuffenhausen, where all
911s are manufactured. Today, all two-door cars – 911, 718 Boxster and 718
Cayman – and their various derivatives are handled on one assembly line thanks
to a sophisticated production approach. The assembly workers are experts in up
to 200 different tasks and, with their passion and knowledge, they ensure that
each Porsche is delivered in the quality that is typical of the brand.
The one-millionth 911 is still
being held by Porsche AG. Before it moves on to enrich the collection at the
Porsche Museum, it will embark on a world tour and will take road trips in the
Scottish Highlands and around the Nürburgring, and in the USA, China and
Axalta Coating Systems, a leading global supplier of liquid and powder coatings, announced its Global Automotive Colour of the Year 2022 – Royal Magenta.
ReadyAssist, an autotech startup plans to invest USD 8 million over a year to augment EV infrastructure in the country. It will kick-off the initiative by setting-up Grid, a phygital store (Physical s...
Hyundai Motor India Ltd. (HMIL) has announced its new campaign with the 6- and 7-Seater SUV – Alcazar, featuring Shah Rukh Khan and the four 4 Indian Women Cricketers -Smriti Mandhana, Jemimah Rodrigu...