There are different ways to
promote safe riding. When that effort is sugar coated with a beautiful offer,
then you can be rest assured that people would love it. That’s what Droom has
been doing with their Rs 9 per helmet offer sale over the past four months. Founded
in April 2014 in Silicon Valley, Droom is India’s first online marketplace to
buy and sell new and used automobiles and automobile services.
The 4th round of the popular
campaign, which was held on April 18, 2017, again proved a hit for Droom for
its quirky and out-of-the-box idea. Promoting the oft-repeated but seldom
implemented concept of ‘safe riding’, Droom’s campaign has managed to sensitise
riders about the important social cause. It has also been a runaway success,
with 62,859 orders received till now, while the total number of orders
fulfilled being 50, 619.
Road accidents claim a life
every four minutes in India. In fact, last year, 410 people died every day in road
accidents. Two wheelers are the worst-hit, accounting for 25% of the total road
crash deaths. The Rs.9 helmet sale campaign, which has been held regularly each
month from October last year barring November, has managed to create awareness
regarding road safety by stressing on the importance of helmets and proper
protection while driving. The campaign has also managed to generate great
word-of-mouth publicity and brand visibility for Droom, and many users have
praised the online marketplace for its sustained and beneficial efforts.
While the MRP of each of the
helmets stands at Rs.750, customers are able to order the same for Rs.9 by
applying a code while ordering on the company’s website. The company has tied
up several vendors and helmet manufacturer
for this sale and Droom has allowed its branding on all the helmets that bear
either Droom or Orange Book Value logos.
Droom generally delivers the
orders within 7-10 working days, barring those which have incomplete addresses
or customer inaccessibility, in which case it might take up to 20 working days.
Droom plans to conduct this sale during the middle of every month with a total
targeted sale of 2.5 lakh helmets.
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