Mahindra Two Wheelers
announced the launch of a book for its flagship, 300cc tourer, Mahindra Mojo.
This book encapsulates the bike’s journey from its inception to launch and
thereafter creating a niche as India’s most credible tourer.
The book revolves around the
theme, ‘Born For The Road’, which unravels the Mojo’s story. It shares the
stories behind the success of Mojo, the adventures of its trails and memoirs of
the passionate tribesman. The book is a celebration of the passion of the Mojo
owners also known as ‘Mojo Tribesmen’, who are living the brand promise of ‘Joy
of Riding’ and the ‘Mojo Brotherhood’. It further encompasses the experience of
these tribesmen, who have been riding the bike.
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