FCA India, a wholly owned
subsidiary of Fiat Chrysler Automobiles, organised the third edition of its
Camp Jeep experience for potential Jeep customers in Mumbai. This edition of Camp
Jeep was special as Bollywood Stars paid a visit to the event and experienced
the unbeatable off-roading capabilities of iconic Jeep Wrangler and the Jeep
Grand Cherokee’s through the thick wooded areas inside Film City, Goregaon.
Camp Jeep was first introduced
to Delhi-NCR customers. FCA then took the off-road experiential property to the
Rann Utsav, in the Rann of Kutch before introducing it to Mumbai. Going with
the Jeep brand’s values of freedom and authenticity, Camp Jeep delivers an
earthy but sophisticated customer experience.
The customer engagement area
in Camp Jeep is designed with a classy lounge area for customers to rest, a
food counter that serves delectable American style cuisine, a play area for
kids and a product display area. FCA encourages customers to book their drives
in advance to keep the waiting period in check. While the customers are being
pampered in the engagement area, executives educate them about the Jeep brand
and products, prepping them for the off-roading ahead.
Commenting on Camp Jeep, Kevin
Flynn – President and Managing Director, FCA India said, “The Jeep brand is now
75 years old and evolved from building practical, tough but agile off-roaders
for the American armed forces so they could literally go anywhere. Even today
we keep to this ethos, the Jeep brand builds SUVs that can ‘go anywhere’ albeit
in luxury. Camp Jeep celebrates and explores the bounds of the off-roading DNA
of the Jeep products by lending customers the opportunity to drive on
exceptionally difficult terrain in a Jeep Wrangler and the Jeep Grand Cherokee
and witness first-hand the ease with which these Jeep SUVs are designed to
tackle extreme terrains...”
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