BMW Art Car by Sandro Chia celebrates its 25th anniv in India

By: Motown India Bureau

Feb 02 2017

Frank Schloeder, President (act), BMW Group India

BMW Group India is presenting the 13th BMW Art Car created by Italy’s most renowned contemporary artist Sandro Chia. His creation will be exclusively exhibited from February 2-5, 2017 at the India Art Fair in New Delhi. Sandro Chia created the 13th Art Car for BMW in 1992 with the BMW M3 GTR which is celebrating its 25th anniversary in 2017.

BMW Art Car by Sandro Chia celebrates its 25th anniv in India

The BMW Art Cars or the ‘Rolling Sculptures’ are original masterpieces of art that demonstrate an individual synthesis of artistic expression and automobile design. Since 1975, eighteen prominent artists from across the world have created Art Cars on the basis of contemporary BMW automobiles of their times, all offering a wide range of artistic interpretations.

BMW Art Cars are an indispensable component and a core platform of BMW Group’s cultural engagement. They are unique creations combining automobiles, technology, design and art. It was back in 1992 when Sandro Chia became the only Italian artist so far to be asked to put his mark on a BMW Art Car. The artist decided to give a BMW car a distinctive look; he created a combination of BMW’s design language and the artists’ perspective of multiple gazes of the onlooker and how the car reflects on them.

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