BMW Art Car by Sandro Chia celebrates its 25th anniv in India

BMW Group India is presenting the 13th BMW Art Car created by Italy’s most renowned contemporary artist Sandro Chia. His creation will be exclusively exhibited from February 2-5, 2017 at the India Art Fair in  New Delhi. Sandro Chia created the 13th Art Car for BMW in  1992 with the BMW M3 GTR which is  celebrating its  25th anniversary in  2017.

The BMW Art Cars or the ‘Rolling Sculptures’ are original masterpieces of  art  that demonstrate an  individual synthesis of  artistic expression and automobile design. Since 1975, eighteen prominent artists from across the world have created Art Cars on the basis of contemporary BMW automobiles of  their times, all  offering a wide range of  artistic interpretations.

BMW Art Cars are an indispensable component and a core platform of BMW Group’s cultural engagement. They are unique creations combining automobiles, technology, design and art. It was back in 1992 when Sandro Chia became the only Italian artist so  far  to  be asked to  put his mark on a BMW Art Car. The artist decided to give a BMW car a distinctive look; he created a combination of  BMW’s design language and the artists’ perspective of  multiple gazes of  the onlooker and how the car reflects on them.