Mahindra Two Wheelers recently
concluded its first-ever Mahindra Mojo ‘Desert Trail’. The Desert Trail was
flagged off from Jaipur on December 17, 2016 and ended in Ahmedabad on December
25, 2016 completing a tough yet exotic ride. Riders from across the country
were part of the trail that covered a total distance of over 2,500 kms.
The ‘Mojo Tribe’ rode through
the tough terrains of North Western India and rode through the deserts across
Jaipur & Rann of Kutch. Challenging their riding skills, the tribesmen
experienced cold climes, while discovering the sandy terrains in tough
The Tribesmen explored some
really spectacular routes and visited some of the most sought after
destinations during this trail. They basked in the glory of sunrises and
swirling sands along the sand dunes and sought solitude in the expanse of the
white desert in Rann of Kutch. This mesmerising trail was held across two legs
from Jaipur to Bhuj and Bhuj to Ahmedabad. Along the way, the tribesmen spent
two nights at the exotic Sam Sand Dunes, visited Jaisalmer fort and Longhewala
War Museum and also paid tribute to the men in uniform who sacrificed their
lives in the line of duty.
The tribe also visited the
supposedly haunted village of Kuldhara before heading to Dhordo Tent City
during the India’s biggest and vibrant White Desert Festival – Rannutsav.
Before ending the Trail at Ahmedabad, the tribesmen covered Haji Pir Dargha,
Mata No Madh, Koteshwar temple and Lakhpat fort and headed towards the north
western coast to experience the serenity during sundown at Mandvi beach.
Naveen Malhotra, Sr. General
Manager – Sales, Marketing & Product Planning, Mahindra Two Wheelers Ltd
said, “With every trail, the Mojo’s brand philosophy of ‘Born For the Road’ is
relived and increasingly strengthened amongst the tribesmen. The exotic routes
and experiences during the Desert Trail embodies the joy of riding &
brotherhood, just like our previous trails – The Jungle Trail, The Mountain
Trail and The Coastal Trail. The Mojo is the perfect machine for every biker
who is passionate about touring, and this trail further helped strengthen the
bike’s reputation among Motorcycle travellers.”
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