Mahindra Two Wheelers recently concluded its first-ever Mahindra Mojo ‘Desert Trail’. The Desert Trail was flagged off from Jaipur on December 17, 2016 and ended in Ahmedabad on December 25, 2016 completing a tough yet exotic ride. Riders from across the country were part of the trail that covered a total distance of over 2,500 kms.
The ‘Mojo Tribe’ rode through the tough terrains of North Western India and rode through the deserts across Jaipur & Rann of Kutch. Challenging their riding skills, the tribesmen experienced cold climes, while discovering the sandy terrains in tough conditions.
The Tribesmen explored some really spectacular routes and visited some of the most sought after destinations during this trail. They basked in the glory of sunrises and swirling sands along the sand dunes and sought solitude in the expanse of the white desert in Rann of Kutch. This mesmerising trail was held across two legs from Jaipur to Bhuj and Bhuj to Ahmedabad. Along the way, the tribesmen spent two nights at the exotic Sam Sand Dunes, visited Jaisalmer fort and Longhewala War Museum and also paid tribute to the men in uniform who sacrificed their lives in the line of duty.
The tribe also visited the supposedly haunted village of Kuldhara before heading to Dhordo Tent City during the India’s biggest and vibrant White Desert Festival – Rannutsav. Before ending the Trail at Ahmedabad, the tribesmen covered Haji Pir Dargha, Mata No Madh, Koteshwar temple and Lakhpat fort and headed towards the north western coast to experience the serenity during sundown at Mandvi beach.
Naveen Malhotra, Sr. General Manager – Sales, Marketing & Product Planning, Mahindra Two Wheelers Ltd said, “With every trail, the Mojo’s brand philosophy of ‘Born For the Road’ is relived and increasingly strengthened amongst the tribesmen. The exotic routes and experiences during the Desert Trail embodies the joy of riding & brotherhood, just like our previous trails – The Jungle Trail, The Mountain Trail and The Coastal Trail. The Mojo is the perfect machine for every biker who is passionate about touring, and this trail further helped strengthen the bike’s reputation among Motorcycle travellers.”
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.
Vitesco Technologies, a leading international manufacturer of advanced drive technologies and electrification solutions, presented the new Rotor Lock Actuator at the SIA Powertrain in Lille (France) f...
Apollo Tyres Ltd, has expanded Vredestein’s range for premium and luxury SUVs. Vredestein Pinza HT (highway terrain), a global product, has been introduced for the premium SUVs in India in 16 – 18 inc...