Electric pedal assisted cycle Lectro from Hero Cycles launched in India

By: Motown India Bureau

Nov 24 2016

L to R V Sreeram, Director- Marketing, Pankaj Munjal, CMD, Hero Cycles, Vesna Jacob, fitness expert and Rohit Sharma, Chief Communication Officer, Hero Cycles

India’s largest bicycle manufacturer Hero Cycles has unveiled a new brand offering Lectro in EPAC’s segment (Electric Pedal assisted cycles) for the Indian market. Lectro, is the first in a series of Hero’s European brand launches in Indian market.

The Brand, with 4 product offerings was launched in the national capital by Pankaj Munjal, Chairman and Managing Director of Hero Cycles in the presence of leading Delhi-based multi-functional fitness trainer Vesna Jacob who spoke about the health benefits of cycling and EPAC’s in daily life, and the need for promoting cycles over automobiles in the pollution choked Indian capital.

Hero owned Lectro was first launched in Birmingham earlier this year and was successfully showcased at the Eurobike 2016 held in Germany in September. This received a very encouraging response in the European market.

Over the next few months, Hero Cycles will expand the offerings within Lectro from the current 4 products to as many as 20 in the EPAC category.

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