India’s largest bicycle manufacturer Hero Cycles has unveiled a new brand offering Lectro in EPAC’s segment (Electric Pedal assisted cycles) for the Indian market. Lectro, is the first in a series of Hero’s European brand launches in Indian market.
The Brand, with 4 product offerings was launched in the national capital by Pankaj Munjal, Chairman and Managing Director of Hero Cycles in the presence of leading Delhi-based multi-functional fitness trainer Vesna Jacob who spoke about the health benefits of cycling and EPAC’s in daily life, and the need for promoting cycles over automobiles in the pollution choked Indian capital.
Hero owned Lectro was first launched in Birmingham earlier this year and was successfully showcased at the Eurobike 2016 held in Germany in September. This received a very encouraging response in the European market.
Over the next few months, Hero Cycles will expand the offerings within Lectro from the current 4 products to as many as 20 in the EPAC category.
Celebrating its 120th Anniversary, Royal Enfield announced the launch of a new range of limited edition helmets earlier this week. The limited range will consist of hand painted helmets designed by ar...
Sony India has introduced the new XAV-AX8100 in-car media receiver, offering new utility features, powerful sound and smart features.
ExxonMobil Lubricants Pvt Ltd launched its upgraded Mobil Super Moto range of engine oils to make it easier for people to maintain their two-wheelers in top condition. The launch comes at a time when...
In an exclusive interview, Uday Narang, Chairman, Anglian Omega Group & Omega Seiki Mobility talks about his company plans to enter the two and four wheeler electric vehicle space.
Motown India speaks to Woosuk Leem, Managing Director, AS Parts Division, Mobis India to get more details about the Hyundai Mobility Membership App and its advantages.
Vishal Mathur, Senior Vice President, LMD Truck Business – VECV elaborates upon VECV’s Light & Medium Duty (LMD) business in India, the company’s product offering and the several advantages offered by...