India’s largest bicycle
manufacturer Hero Cycles has unveiled a new brand offering Lectro in EPAC’s
segment (Electric Pedal assisted cycles) for the Indian market. Lectro, is the first in a series of Hero’s
European brand launches in Indian market.
The Brand, with 4 product
offerings was launched in the national capital by Pankaj Munjal, Chairman and
Managing Director of Hero Cycles in the presence of leading Delhi-based
multi-functional fitness trainer Vesna Jacob who spoke about the health
benefits of cycling and EPAC’s in daily life, and the need for promoting cycles
over automobiles in the pollution choked Indian capital.
Hero owned Lectro was first
launched in Birmingham earlier this year and was successfully showcased at the
Eurobike 2016 held in Germany in September. This received a very encouraging
response in the European market.
Over the next few months, Hero
Cycles will expand the offerings within Lectro from the current 4 products to
as many as 20 in the EPAC category.
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