Mercedes-Benz partners with Laureus Sport for Good

Mercedes-Benz has associated with Laureus Sport for Good in India, using the power of sport to help underprivileged children overcome social challenges. The new partnership will see Mercedes-Benz funding two Laureus-supported programmes in the country, OSCAR and YUWA.

The collaboration will see the two sport for development programmes located in Mumbai and Jharkhand benefit from support to reach more children, empower and develop young women and girls, using sport to encourage themselves to reach their potential in life. 

The announcement continues Mercedes-Benz India’s philosophy of taking a social responsibility lead, promoting education as a key pillar of societal engagement and development. 

Laureus Sport for Good supports sport for development programmes which improve the lives of children and young people in disadvantaged communities. The organization helps the youth achieve the best with their given potential focusing on women and girls to promote equality, empowerment and safety. 

Through the partnership, Laureus Sport for Good will offer its expertise in the Sport for Development sector, assisting OSCAR and YUWA with research, evaluation and support both organizations in their efforts to use sport as a tool to end violence, discrimination and disadvantage among Indian youth.

OSCAR and YUWA will be developing research proposals which would serve to develop knowledge, understanding and best practices in the sport for the development of the community.