Mercedes-Benz has associated
with Laureus Sport for Good in India, using the power of sport to help
underprivileged children overcome social challenges. The new partnership will
see Mercedes-Benz funding two Laureus-supported programmes in the country,
OSCAR and YUWA.
The collaboration will see the
two sport for development programmes located in Mumbai and Jharkhand benefit
from support to reach more children, empower and develop young women and girls,
using sport to encourage themselves to reach their potential in life.
The announcement continues
Mercedes-Benz India’s philosophy of taking a social responsibility lead,
promoting education as a key pillar of societal engagement and
Laureus Sport for Good
supports sport for development programmes which improve the lives of children and
young people in disadvantaged communities. The organization helps the youth
achieve the best with their given potential focusing on women and girls to
promote equality, empowerment and safety.
Through the partnership,
Laureus Sport for Good will offer its expertise in the Sport for Development
sector, assisting OSCAR and YUWA with research, evaluation and support both
organizations in their efforts to use sport as a tool to end violence,
discrimination and disadvantage among Indian youth.
OSCAR and YUWA will be
developing research proposals which would serve to develop knowledge,
understanding and best practices in the sport for the development of the
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