Jeep has become the first
automaker to create a pop-up dealership, reachable only in a 4x4 vehicle. Jeep has once again displayed
its unrivalled off-road heritage by creating the world’s first pop-up showroom,
accessible only by 4x4, to mark its 75th anniversary. The ‘dealership’ opened
for three days at Robin Hood’s Bay, in North Yorkshire, England installed on
the edge of the famous cliffs, looking out over the North Sea.
The three and a half tonne
mobile showroom was towed to the location across the rugged North York Moors
terrain by Jeep’s 75th Anniversary Grand Cherokee while the rest of the 75th
Anniversary range and an example of the famous Willys Jeep were displayed
While passing trade wasn’t expected
at the remote location, walkers and ramblers were welcomed into the
‘dealership’ to discover more about Jeep’s famed 4x4 credentials.
“Jeep has a long and
illustrious off-road history,” said Damien Dally, head of brand, Jeep UK. “In
our 75th year, a landmark moment, it seems fitting that we’ve demonstrated that
our vehicles really do go anywhere and can do anything by creating the world’s
first pop-up dealership which you can only get to in a 4x4.”
Jeep’s 75th Anniversary range
includes limited edition versions of the Grand Cherokee (125), Cherokee (125),
Wrangler (85) and Renegade (400).