There can be no better message than one which conveys the
virtues of safe driving. Motown India has always been emphasising in its
editorial as well as news pages, the importance of safe driving and the
positive impact it would have on scoiety as a whole. Thus it is heartening to
note that Hyundai Motor India Ltd. (HMIL) has released a road safety films
focusing on bringing ‘Behavioural Change’. The key communication focuses on safe
driving habits related to Use of Seat
Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving.
Hyundai has always been an advocate of Safe Driving. Hyundai
believes the process of safety begins with the driver taking responsibility for
their individual actions. ‘Safe Move- Road Safety’ awareness films are unique
in nature as they highlight various situations in our day-to-day life
highlighting actions which can prevent mishaps. The messages in these films
revolve around creating innovative content, emphasising on to ‘Be The Better
Guy’ in an adverse situation related to road safety and Behavioural Change.
Commenting on the release of the video,. YK Koo, Managing
Director and CEO, Hyundai Motor India Ltd. said, “Hyundai Motor India is a
Caring Brand, we want all the drivers to realise the importance of safe and
responsible driving. We are confident that with these films, Safe Move Campaign
will become a social movement with people’s participation for a better future.”
Yokohama India announced the launch of two new additions to its popular Geolandar series of tyres– the Geolandar X-AT and Geolandar M/T G003. These cutting-edge tyres are engineered to deliver unparal...
Volkswagen Passenger Cars India launched the new “My Volkswagen” app, a one-stop solution that offers a seamless, convenient and immersive digital experience for prospective and existing customers.
Delhi-based leading auto-tech company Rosmerta Technologies Limited introduced a cutting-edge AI-based Driver Monitoring & Alert System integrated with a vehicle tracking management system.