Hyundai Motor India releases ‘Safe Move - Road Safety’ awareness films

By: Motown India Bureau

Sep 09 2016

There can be no better message than one which conveys the virtues of safe driving. Motown India has always been emphasising in its editorial as well as news pages, the importance of safe driving and the positive impact it would have on scoiety as a whole. Thus it is heartening to note that Hyundai Motor India Ltd. (HMIL) has released a road safety films focusing on bringing ‘Behavioural Change’. The key communication focuses on safe driving habits related to Use of Seat Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving.

Hyundai has always been an advocate of Safe Driving. Hyundai believes the process of safety begins with the driver taking responsibility for their individual actions. ‘Safe Move- Road Safety’ awareness films are unique in nature as they highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in these films revolve around creating innovative content, emphasising on to ‘Be The Better Guy’ in an adverse situation related to road safety and Behavioural Change.

Commenting on the release of the video,. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai Motor India is a Caring Brand, we want all the drivers to realise the importance of safe and responsible driving. We are confident that with these films, Safe Move Campaign will become a social movement with people’s participation for a better future.”

FOLLOW US ON

Tags Hyundai film on road safety Hyundai Motor India Behavioural Change seat belts Shahrukh Khan Bollywood actor road safety

Next Previous View All

comments (0)

No Comment Available for this Post. Be the first one to comment on this Post.

Steelbird unveils Brat helmet in collaboration with Blauer o...

15 Apr 2021

Asia’s largest helmets manufacturer Steelbird Helmet has launched a new range of helmet by the name of Brat in collaboration with Blauer, a US based company which is a leader in developing and manufac...

Complete Reading

Studds Urban Super D1 Décor helmet at Rs 1220

31 Mar 2021

Leading helmet manufacturer Studds Accessories Ltd., has launched Urban Super D1 Décor helmet. Priced at Rs 1220, it is one of the most stylish helmets available in its range.

Complete Reading

Studds launches Ninja Elite Super D5 Décor helmet at Rs 1595

26 Mar 2021

Studds Accessories Ltd., the world’s largest two-wheeler helmet manufacturer (in terms of volumes sold in a year), has launched Ninja Elite Super D5 Décor Helmet.

Complete Reading

In The News

Shareholders vote in favour of Motherson Sumi Group restructuring
Date : 30 Apr 2021
Maruti Suzuki FY 2020-21 net sales fall by 7.2pc, net profits by 25.1pc
Date : 27 Apr 2021
MG Motor India, Devnandan Gases to increase medical oxygen production
Date : 21 Apr 2021
BAJA SAEINDIA 2021 commences its 14th edition
Date : 21 Apr 2021
Tata Motors Group global wholesales at 3,30,125 in Q4 FY21
Date : 15 Apr 2021
Honda Cars India recalls vehicles for replacement of fuel pump
Date : 15 Apr 2021
Chetak bookings open and close; Company does not disclose numbers
Date : 15 Apr 2021
Renault India announces partnership with CERO Recycling
Date : 10 Apr 2021
Bajaj Auto 2020-21 2 wheeler sales slumps (-) 9 per cent at 3,605,893 units
Date : 02 Apr 2021
Piaggio India opens pre-booking of Aprilia SXR 125
Date : 02 Apr 2021
Suzuki Motorcycle India sells 69,942 units in March 2021
Date : 01 Apr 2021
TVS Motor Company sales in March 2021 grow by 123%
Date : 01 Apr 2021

Interviews

Interview with Vishal Mathur, Senior Vice President, LMD Tru...

07 Apr 2021

Vishal Mathur, Senior Vice President, LMD Truck Business – VECV elaborates upon VECV’s Light & Medium Duty (LMD) business in India, the company’s product offering and the several advantages offered by...

Complete Reading

Interview with KN Gupta, Joint MD, Maclite (Super Nova Autol...

26 Aug 2020

KN GUPTA, Joint Managing Director, Maclite (Super Nova Autolite Pvt Ltd) & MD, SKNG Business Solutions Pvt Ltd reveals in an interview with Motown India Editor Roy P. Tharyan, that the auto industry i...

Complete Reading

CV Raman of Maruti Suzuki answers 23 critical questions for ...

19 Aug 2020

23 Questions every car owner should be able to answer Interview with CV Raman, Sr. Executive Director, Engineering, Maruti Suzuki India Ltd. Raman san answers 23 critical question for car owners.

Complete Reading

Hyundai Motor India releases ‘Safe Move - Road Safety’ awareness films

FOLLOW US ON

Mahindra Japanese subsidiary and Kubota in business collabo...

TVS Eurogrip to power MMSC Motorcycle Endurance Race 2021

Pvt vehicles have 20 years, CVs 15 years for deregistration

Fiscal 2020-21, April 2021 vehicle registrations down (-) 38...

T-Roc-in the Mountains of Manali

Indian auto companies shut down, divert oxygen for medical p...

Steelbird unveils Brat helmet in collaboration with Blauer o...

Studds Urban Super D1 Décor helmet at Rs 1220

Studds launches Ninja Elite Super D5 Décor helmet at Rs 1595

Interview with Vishal Mathur, Senior Vice President, LMD Tru...

Interview with KN Gupta, Joint MD, Maclite (Super Nova Autol...

CV Raman of Maruti Suzuki answers 23 critical questions for ...

Find us on Facebook