There can be no better message than one which conveys the
virtues of safe driving. Motown India has always been emphasising in its
editorial as well as news pages, the importance of safe driving and the
positive impact it would have on scoiety as a whole. Thus it is heartening to
note that Hyundai Motor India Ltd. (HMIL) has released a road safety films
focusing on bringing ‘Behavioural Change’. The key communication focuses on safe
driving habits related to Use of Seat
Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving.
Hyundai has always been an advocate of Safe Driving. Hyundai
believes the process of safety begins with the driver taking responsibility for
their individual actions. ‘Safe Move- Road Safety’ awareness films are unique
in nature as they highlight various situations in our day-to-day life
highlighting actions which can prevent mishaps. The messages in these films
revolve around creating innovative content, emphasising on to ‘Be The Better
Guy’ in an adverse situation related to road safety and Behavioural Change.
Commenting on the release of the video,. YK Koo, Managing
Director and CEO, Hyundai Motor India Ltd. said, “Hyundai Motor India is a
Caring Brand, we want all the drivers to realise the importance of safe and
responsible driving. We are confident that with these films, Safe Move Campaign
will become a social movement with people’s participation for a better future.”
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