Firefox Bikes, a leading
premium biking company, in association with Swiss Military announced the new
range of Swiss Military co-branded bikes. Firefox Bikes has joined hands with
Swiss Military for introducing international standard value for money bike
models for youth. With this new association Firefox Bikes aims to expand its
range of bikes and reach out to the young and restless biking enthusiasts.
Swiss Military has a presence
in 26 countries globally, with brand registrations in 40 countries and over 600
retail stores in Europe alone across various product segments namely travel
gear, writing instruments, watches, garments, accessories, kitchenware, eye
wear, leather goods, outdoor/hiking, footwear, cosmetics & electronics with
over 1200 present SKU’s in the global portfolio.
Firefox - Swiss Military have
co-branded bike models namely Tank, Patrol, Trooper in 10 different variants.
The price range of these bikes is in between Rs. 12,000 to Rs 25,000. Firefox
has over 200 bike stations strategically located in 95 cities across India and
1 in Bhutan. Firefox Bikes plans to expand its retail presence with 10
additional outlets in the next quarter and 40 new stores each successive year.
Shiv Inder Singh, CEO, Firefox
Bikes said, “I believe that our association with Swiss Military will bring the
Indian bikers a great new range of bikes made for the rugged mountains. In the
first year of launch, we expect to sell a good number of bikes. We are targeting
youth segment specifically.”
Commenting on the partnership,
Anuj Sawhney, Managing Director, Swiss Military, said, "There is great
synergy when two premium brands combine their mutual strengths for a common
purpose. This is especially true when both teams in question have a similar
perspective of making world-class innovative products for the Indian consumers.
In that respect Firefox, is the ideal partner for Swiss Military and we are
bound to achieve great milestones together with this new association."
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