Firefox Bikes, a leading premium biking company, in association with Swiss Military announced the new range of Swiss Military co-branded bikes. Firefox Bikes has joined hands with Swiss Military for introducing international standard value for money bike models for youth. With this new association Firefox Bikes aims to expand its range of bikes and reach out to the young and restless biking enthusiasts.
Swiss Military has a presence in 26 countries globally, with brand registrations in 40 countries and over 600 retail stores in Europe alone across various product segments namely travel gear, writing instruments, watches, garments, accessories, kitchenware, eye wear, leather goods, outdoor/hiking, footwear, cosmetics & electronics with over 1200 present SKU’s in the global portfolio.
Firefox - Swiss Military have co-branded bike models namely Tank, Patrol, Trooper in 10 different variants. The price range of these bikes is in between Rs. 12,000 to Rs 25,000. Firefox has over 200 bike stations strategically located in 95 cities across India and 1 in Bhutan. Firefox Bikes plans to expand its retail presence with 10 additional outlets in the next quarter and 40 new stores each successive year.
Shiv Inder Singh, CEO, Firefox Bikes said, “I believe that our association with Swiss Military will bring the Indian bikers a great new range of bikes made for the rugged mountains. In the first year of launch, we expect to sell a good number of bikes. We are targeting youth segment specifically.”
Commenting on the partnership, Anuj Sawhney, Managing Director, Swiss Military, said, "There is great synergy when two premium brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the Indian consumers. In that respect Firefox, is the ideal partner for Swiss Military and we are bound to achieve great milestones together with this new association."
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