With Maruti Suzuki’s exclusive
Nexa outlets completing one full year of operations, the company is all set to
inaugurate a Nexa Lounge at T3, Indira Gandhi International airport in New Delhi on August 3, 2016. The lounge
will offer a unique experience that has been initiated for the first time by an
automobile company. The only other car maker to have opened a lounge at T3 was
Volvo Auto India, the Indian arm of the Swedish car manufacturer Volvo Cars. R S Kalsi,
Executive Director, Marketing & Sales, Maruti Suzuki India Limited will be
formally inaugurating this lounge.
Nexa, the exclusive automotive
sales channel of Maruti Suzuki India was launched in July 2015, Nexa has
enabled Maruti Suzuki to attract new categories of customers to its fold. At
present, the cars sold through Nexa are: premium cross-over, S-Cross and
premium hatchback, Baleno.
Celebrating Nexa’s first
anniversary, Kalsi said, “Nexa has been created to address the needs of a new
and growing segment of Indian customers. These customers are well travelled,
digitally savvy and frequently experience five-star hospitality. They value
personal touch and pampering in their purchase and ownership experience. Over
half (51 per cent) of the customers who bought cars at Nexa were not customers
of Maruti Suzuki at that point, indicating that through Nexa, we are able to
attract new categories of customers.”
Nexa has rapidly grown to 150
showrooms across 94 cities. Over 100,000 cars have been sold through Nexa. This
is about 10% of Maruti Suzuki’s total domestic sales. Maruti Suzuki plans to
expand the number of Nexa outlets to 250 by March 2017. Nexa is expected to
contribute 15% of MSIL sales by 2020.
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