Why should men have all the
fun when it comes to an off-roading experience in some neat cars? Yes, on a hot
summer day we expect the ladies to be safely tucked away in the comforts of
their air-conditioned homes, drinking plenty of fluids to keep their skins all
beautifully toned and watching a movie featuring their favourite hero. But when
the Audi dealership in Pune invited them to experience the engineering
capabilities of their Audi Q series SUVs on a dirt track, they simply jumped to
The lady drivers were invited
by the Audi Pune dealership along with Jyotee Balani. The cars on the track
included the Audi Q3, Q5 and Q7. These SUVs were tested on a natural off
roading track. Audi dealerships across the country have been hosting similar
off-road as well as race track events for a while. But these were usually with
men getting the chance to drive the car. Never before had an all-woman event of
such nature organised in the country.
idea generated tremendous response from enthusiastic lady drivers in Pune and
the energy and enthusiasm of the participants were contagious. A lady who has a
child was encouraged by her husband to take a day off and enjoy this activity
while he agreed to babysit for that day. These women braved the heat to take
part in this adventurous activity which was followed by lunch and interesting
activities such as nail art. At the end of the day, these women participants
left the Audi Pune showroom in Baner showroom carrying a goodie bag each and an
experience of a lifetime!
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