A rose, they say, is a symbol
of love, sharing and peace. A car manufacturer based in Spain, SEAT did a rosey
gestures that left the city of Barcelona not only smelling of rose, but also
its sweethearts thrilled beyond words! April
23, 2016 was no ordinary day in Barcelona, Spain. The entire city smelt of
literature and rose petals. Thousands of people took to the streets to
celebrate World Book Day as well as Saint George’s Day, a holiday characterised
by sweethearts and avid readers exchanging roses and books. To celebrate the
tradition, car company SEAT proposed yet another challenge; a year ago on this
day, the boot of a Leon X-Perience car was filled with 1,168 books and this
time they wanted to see just how many roses they could successfully fit in the
luggage compartment of exactly the same model.
At sunrise, several florists
for the day began placing roses in the car. The final count was 1,500 with the
rear seat backrests folded, leaving 1,470 litres of loading space in the boot
of the X-Perience. Once carefully arranged it was time to start the second part
of the challenge – hand them all out.
The occupants of the car then spend
the rest of the day driving around the city’s most iconic locations, including
the Rambla, the seafront promenade, Rambla Catalunya and Passeig de Gràcia,
easily getting around with the help of the car’s GPS system, stopping
constantly to give hundreds of people a complimentary rose. “For me?”, asked a
surprised 70-year-old woman. “Her very first rose – thank you!”, said a young
mother who accepted one for her newborn daughter. Nearby, a man approached the
car and says with a smile that this was “the first time anyone has ever given
me a rose”. They even opened the sunroof
to hand one to a child in the arms of his father to give to his mother. “Thank
you”, he managed to say with a bashful grin.
At sunset, the team performing
the challenge in the SEAT Leon X-Perience gave away the final rose. For a
company that was established in Barcelona and which has strong ties with the
city, SEAT came up with the perfect way to pay tribute to its birthplace in the
Catalan capital during one of its most significant festive events.
Source: SEAT / Motown India
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