On Earth Day (April 22), the
FIA Formula E Championship revealed an iceberg liveried car that will be auctioned
off after the Visa Paris ePrix to raise money to fight climate change. Series
partners Julius Baer and TAG Heuer commissioned the bespoke livery from Lapo
Elkann’s Garage Italia Customs studio. The car will be the star auction item at
the post-race Gala Dinner fundraiser for the Prince Albert II of Monaco
Foundation. The livery was revealed at Les Invalides in front of a gathering of
media with all 18 Formula E drivers, Formula E CEO Alejandro Agag, FIA
President Jean Todt, Lieutenant General Bruno Le Ray, Military Governor of
Paris and Major General, and Christian Baptiste, War Museum Director.
President Todt said: “Climate
change presents one of the greatest problems facing the world today. Driving
the use of electric cars is one of the many ways in which society can help to address
this problem. This special car is a symbol of the role that Formula E is
playing in raising awareness of this issue.”
April 22 marks the anniversary
of the beginning of the modern environmental movement when 20 million Americans
took to the streets, calling for a healthy and protected sustainable environment.
It is celebrated annually and represents an important turning point in history.
This year Earth Day aims to
build on the momentum of COP 21, the climate summit held in Paris in late 2015,
to move towards clean and smart cities, and to plant 7.8 billion trees, with
this year’s emphasis on ‘Trees for the Earth’.
Source: FIA Formula E
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