Do you know how many people die in road accidents in India every year? Around 200,000. And do you know how many people die in road accidents all over the globe every year? Around 1.25 million. These figures have been stated by the World Health Organisation (WHO) in a report titled “Global Road Safety Report” in 2015.
Even though today Indians have the choice to drive some very safe and well built cars, they have a dismal record when it comes to observing traffic norms and driving safely. Enthusiastic fathers can often be spotted with their toddlers on their laps while driving around, with the hands of the kids on the steering wheel. At Motown India we insist, there is no better way to endanger the life of your child. Rather it would make a lot more sense, if such enthusiastic kids were made to sit behind the wheels of vehicles their size!
Yes, welcome to the world of toy cars and bikes. Toy cars and bikes come in different shapes and sizes, from ones so tiny that you can clasp them in your palm and some so big that a child can actually drive or ride it. Yes, these toy cars carry the badges of BMW, Mercedes, Jeep, Lamborghini and Ferrari, to name a few.
Now a dinky toy car or bike can cost anywhere from a few rupees to several thousands of rupees, depending on its quality and make. The ones that can seat kids can cost anywhere from a few thousand rupees to as much as Rs 25000 and above. Here too, it all depends on the quality and performance. So whether it is a dinky die cast toy or a radio controlled toy car or bike, these serve one major purpose in the lives of children: Entertainment!
Coming to these toy cars and bikes for kids, you can directly order them from any of the e-commerce sites that have sprung up all over the internet space or you can walk into an upmarket mall in your town or city and look for the right store for kids.
The Motown India editorial team spent a considerable amount of time with a couple of kids and their toy vehicles in a farmhouse in Delhi. The stars they were observing were young Aveer Hans and Viaan Ambawata.
To begin with, letting kids play with their own vehicles is the best thing a parent can do to entertain their kids. Also, when it comes to safety, there is no better way to keep the kids occupied, yet thoroughly entertained. All one requires is a bit of unhindered space and an adult to supervise the kids. Adults, at best can help a kid when the toy vehicle experiences a wheel spin or gets stuck in the thick grass or topples over for some strange reason.
India is today flooded with Chinese toy cars and bikes of varied quality. Since these vehicles run on battery, it’s important to ensure that these batteries are original and that the toy is made of good quality. Once this is done, you can then get them to hear their favourite nursery rhyme:
Driving, driving in my car,
Going very far,
Down the street in my car.
Feeling like a star,
Bouncing down the street in my car.......
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