Back in 1959, MINI offered a
clever solution to one of the most relevant problems of that time, by offering
urban mobility at an affordable price. The solution took the form of a vehicle
that combined high functionality and maximum driving excitement with minimal
road space requirements.
This “creative use of space”,
is now being leveraged into our urban
lifestyle. With the “MINI LIVING” installation, MINI is demonstrating during
the Salone del Mobile 2016 in Milan how this principle can also be applied to
urban living space.
MINI LIVING addresses one of the most pressing
challenges of urban living – the shortage of attractive, affordable housing –
and offers a potential solution in the form of a modern shared-living concept.
“MINI has always been a quintessentially urban brand, a brand for the city, and
this is also where a lot of our customers live,” says Esther Bahne, Head of
Brand Strategy and Business Innovation at MINI, adding that “We have to take a
holistic approach to the city and think about solutions that are relevant to
the needs of the people who live there. This is what the MINI LIVING
installation is all about.”
Sharing means more for everybody
Occupants who make their
individual living space and functions sharable with the wider community can
quite literally “open up” to interaction and experiences that would not be
possible in a conventional private space. “With the MINI LIVING installation,
we’re looking to be part of a debate about future forms of shared living. In
the city, more and more people have to share space which is increasingly scarce
and finite. We see a lot of potential in this situation for making urban living
more communal and reciprocal. The installation combines both sides of the
equation within a compact footprint – it is both a haven of privacy and also an
interface to the wider community,” says MINI LIVING project manager Oke Hauser.
Privacy vs. community.
As a closed space, MINI LIVING
provides its occupants with all the security of living in their own four walls.
But since those walls are flexible, the installation blurs the normal
boundaries between the private and the communal. When and to what extent
occupants actually want to share their space and time with the community around
them is entirely up to them. However, as the overall motto of the MINI LIVING
installation, “Do Disturb”, already implies, this concept has been designed
specifically to encourage interaction and to provide an alternative to urban
anonymity. Visitors can experiment with the flexible elements of the
installation to discover for themselves all the different possibilities that
are achievable in the spectrum between an “open” and a “closed” living space.
Shared knowledge – the cooperative concept behind MINI LIVING
At the MINI LIVING concept and
design stage, MINI was already able to put into practice the central principle
behind this installation – that “sharing means more for everyone”. In giving
shape to its vision of future urban living, MINI sought the support of two
partners who enriched this project with their many years of experience and
their own perspective on the topic of urban living. The Japanese architects
from ON design in Yokohama contributed their expertise from a variety of
projects relating to micro-housing and collaborative living, while the Berlin
office of international engineering consultancy Arup provided support on the
technical side. Through this shared approach, MINI LIVING has delivered a cutting-edge
interpretation of a vision of urban habitation that none of the participants
would have achieved on their own.
Source: MINI / Motown India
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